logos
1953–1955 1955–1961 1961–1966 1966–1971 1971–1976 1976–1984
1953–1955 1955–1961 1961–1966 1966–1971 1971–1976 1976–1984
1984–1995 1995–2001 1995–2006 (secondary), 2001–2006 (primary) 2006–2015 2015–present  
1984–1995 1995–2001 1995–2006 (secondary), 2001–2006 (primary) 2006–2015 2015–present

1953–1955

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WWLP began broadcasting on March 17, 1953, one month before rival WGGB-TV (then known as WHYN-TV). The station aired an analog signal on UHF channel 61 and was an NBC affiliate from the start. At its sign-on, WWLP had the distinction of being one of the first UHF television stations in the United States after the Federal Communications Commission (FCC) opened the UHF band as well as Massachusetts' oldest station outside of Boston. It was founded by William L. Putnam and his company, Springfield Television.

1955–1961

Logopedia InfoWhite LOGO MISSING

WWLP switched frequencies to UHF channel 22 on July 2, 1955. The previous analog allotment would remain unused until the second WTIC-TV signed on from Hartford in 1984.

1961–1966

WWLP-WRLP
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In 1957, WRLP in Greenfield signed on as a full-time satellite of WWLP. WRLP served the northern portion of the Pioneer Valley market, where WWLP's signal was marginal at best due to the area's rugged and mountainous terrain. From a transmitter on Gunn Mountain in Winchester, New Hampshire (one of the highest points in the region), WRLP could also be seen in Springfield as well, creating a strong combined signal with over 50 percent overlap.

WRLP and WJZB eventually went off the air due to financial difficulties, with WJZB going dark in 1969 followed by WRLP in 1978. Almost immediately after WRLP left the air, its transmitter was shipped to Salt Lake City, Utah in order to launch KSTU, an independent sister station on UHF channel 20. That station eventually became a Fox affiliate on analog VHF channel 13 operating under a different owner.

1966–1971

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1971–1976

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1976–1984

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1984–present

WWLP numeral

1984–1995

WWLP 84

1995–2001

Wwlp logo 1995
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1995–2006 (secondary), 2001–2006 (primary)

WWLP 1995
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2006–2015

WWLP 2009
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Designer:  VDO
Typography:  Gill Sans
Helvetica
Launched:  Unknown

2015–present

NewWWLP
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Designer:  Linear Drift
Typography:  Proxima Nova (graphics, 2017-2023)
Boresse (graphics, 2023-present)
Launched:  April 1, 2015

External links