July 11, 1986 (first use)[1] October 9, 1986 (launch)
When the Fox Broadcasting Company launched on October 9, 1986, it used a logo with three squares containing the network's initials "FBC", similar to logos like the BBC and TBS. Below it was a rectangle with the network's full name in the same font. On The Late Show Starring Joan Rivers, the logo was blue with yellow lettering.
Behind the scenes, a different logo was being utilized for many aspects of the network. Then, later in 1986, FBC changed its branding to just Fox, launching with a logo that slightly resembled 20th Century Fox's print logo. A negative space makes the "O". It was briefly brought back (facing the screen) on WTAT-TV's logo from 1991-1993.
March 16, 1987 (first use)[3] April 5, 1987 (launch)
Shortly before its primetime lineup debut on April 5, 1987, Fox changed their logo to make it look more like the now-distinct 20th Century Fox print logo. This logo can be seen in scenes of multiple episodes of The Simpsons, such as "Steal This Episode". Despite being replaced by the 1993 logo, this logo was seen on KTXL until 1996, and WGKI/WGKU until 1997.
1993–present
1993–1994
Designer:
Unknown
Typography:
Bespoke
Launched:
June 28, 1993
On June 28, 1993, the familiar logo was given a more "hip" makeover, with the "FOX" wordmark overhauled into its current proprietary logotype and the angle changed, removing the tilting. This new logo coincided with Fox expanding its primetime lineup to all seven nights of the week. The unusual "O" could be based on the 1929 logo of Fox Film Corporation, but is most likely an uncanny coincidence. Despite this logo's discontinuation in 1994, the text and (formerly) the searchlights are still in use.
1994–1995
Designer:
TVart, Inc. (1994-1995)
Typography:
Bespoke
Launched:
August 22, 1994
On August 22, 1994, the font was made smaller in this version, and the searchlights were moved closer to the edge of the rectangle so the text could be more readable.
1995–1996
Designer:
TVart, Inc. (1995-1996)
Typography:
Bespoke
Launched:
August 27, 1995
Another revised logo was introduced on August 27, 1995, removing the searchlights, but retaining the pedestal and adding a third pane atop the logotype. This design would be later reused for the Fox Nation brand, adding a red, white, and blue color scheme while implementing the word "Nation" at the bottom.
On June 30, 1996, the 1994 logo returned, this time without the pedestal at the bottom. Also, the searchlights were made thicker and longer. Although it is no longer used as of 1999, it remains in use on plenty of Fox affiliates' logos (including its owned-and-operated stations until 2020, due to Fox Corporation splitting apart from 20th Century Fox in 2019).
1993–1999 (secondary); 1999–2020 (primary)
Designer:
[H] Design (1999-2000) Aerodrome Pictures (2002-2005) Troika Design Group (2005-2013) Prologue Films (2013-2015) Dan Pierse and Jason Smart (2015-2019)
Typography:
Bespoke
Launched:
June 28, 1993 (secondary)
September 6, 1999 (primary)
The current version of the logo was introduced on June 28, 1993, as a secondary logo before coming into primary usage on September 6, 1999, removing the searchlights completely and switching the logo exclusively to a wordmark design. Despite this, the searchlights are still incorporated into Fox News Channel's logo, Fox Business, other affiliated Fox stations, and the universal station logo introduced in 2006 by Fox's owned-and-operated stations. This logo is now used as that of the network's current parent company Fox Corporation, as well as many of its sub-brands. This version of the logo was still used by Fox O&Os and affiliates until 2020.
Bespoke Neue Plak Neue Plak CB_Pico (modified version of Neue Plak)
Launched:
September 23, 2019
On September 23, 2019, Fox implemented branding elements by Trollbäck + Company, which slightly tweaked the 1993 wordmark to make it thicker, and introduced an abstract version of the wordmark whose shapes are incorporated into advertising and on-air branding elements. Additionally, the network also introduced its current graphics package, which uses a modified Neue Plak font, also used for its owned-and-operated stations' local newscasts. An element of the previous graphics package, the split-screen credits, was still used until it was changed in August 2020. The logo would eventually be used by Fox Local when it launched in 2023.
