WWHO became The WB affiliate upon its launch on January 11, 1995. By 1997, it began to carry programming from UPN on a secondary basis, assuming from Fox affiliate WTTE; UPN's parent Viacom through the Paramount Stations Group later brought the station from Fant Broadcasting and NBC, along with sister Providence station WLWC in return for its Hartford station WVIT which later became an NBC owned-and-operated station, then in 1998, the LMA with WCMH-TV was also ended after completion of the sale.
1998–2001
SVG NEEDED
In the fall of 1998, WWHO began to carry programming in the overnight hours from the upstart Pax TV network, as Pax struggled to find a full-power affiliate in the Columbus market. This arrangement ended in February 1999, when Pax affiliated with WSFJ-TV (channel 51) in Newark, Ohio. In 2000, WWHO switched its primary affiliation to UPN, but signed a deal with The WB to retain its prime time programming on a secondary basis through what a Paramount Stations Group executive described as a "program license agreement."
2001–2002
SVG NEEDED
2002
SVG NEEDED
2002–2005
SVG NEEDED
2005–2006
SVG NEEDED
On February 10, 2005, Viacom Television Stations Group announced it will sell WWHO to LIN TV Corporation for $85 million, making it as a sister stations of NBC affiliate WDTN in Dayton, and Fox affiliate WUPW in Toledo. In addition, the station reverting its former station branding as UPN 53, with the new branding as UPN 53 WWHO.
2006–2010
On April 18, 2006, following the announcement of The CW, LIN TV signed an affiliation agreement with the network, with both programming from both networks was combined into a single affiliation. (MyNetworkTV meanwhile, was later picked up by ABC affiliate WSYX in its digital subchannel.)
2010–2013
Summer variant as seen on website (2012)
Station ID (2011-2012)
In November 2011, it was reported that the Sinclair Broadcast Group, the owner of WSYX and who also effectively owns WTTE, was in talks to purchase WWHO from LIN for an estimated $7 million. This deal, if it were approved, would have given Sinclair control of four of the six largest network affiliations in the Ohio capital. This deal never materialized, however, and LIN filed instead to sell the station to Manhan Media. The sale was granted on December 20, 2011. In February 2012, after consummating the sale, Manhan Media entered into a shared services agreement (SSA) with Sinclair, making WWHO a sister station to WSYX and WTTE. Although Sinclair now controls WWHO, it initially continued to operate from separate studios several blocks east of the WSYX/WTTE studios; by October 2013, WWHO had moved in with WSYX/WTTE.
1Owned by Tennessee Broadcasting and operated by Sinclair under an outsourcing agreement. 2Nominally owned by Cunningham Broadcasting and operated by Sinclair under an LMA. However, trusts belonging to members of Sinclair's founding Smith family control almost all of Cunningham's stock. 3Operated by Nexstar Media Group under an LMA. 4Owned by Second Generation of Iowa, Ltd., operated by Sinclair under an LMA. 5Owned by Howard Stirk Holdings, operated by Sinclair under an LMA. 6Owned by Mercury Broadcasting Company and operated by Sinclair. 7Owned by Deerfield Media and operated by Sinclair under an LMA. 8Owned by New Age Media and operated by Sinclair under an MSA. 9Owned by MPS Media, but operated by New Age Media under an LMA. 10Owned by Main Street Sports Group. 11Co-owned with Yankee Global Enterprises, The Blackstone Group, Amazon, RedBird Capital and Mubadala Investment Company. 12Co-owned with Chicago Cubs. 13Owned by Palm Television, L.P. and operated by Cunningham Broadcasting under an LMA. 14Operated by Marquee Broadcasting under an SSA. 15Owned by Rincon Broadcasting Group, but operated by Sinclair under an SSA. 16Owned by Rincon Broadcasting Group, but operated by Sinclair under an LMA. 17Owned and operated directly by Cunningham. 18Owned by Sinclair, but operated by Rincon Broadcasting Group under an SSA.
Notes Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area. +Station carries CW programming on a digital subchannel, via The CW Plus. +1Local CW Plus affiliate operates as cable-only channel. 1Local CW affiliate carries only sports programming.