logos
1953–1957 1957–1963 1963–1975 1976–1979 1979–1997
1953–1957 1957–1963 1963–1975 1976–1979 1979–1997
1997–2003 2003–2009 2009–2016 2016–present
1997–2003 2003–2009 2009–2016 2016–present

1953–1957

07kwwltv112553

1957–1963

Kwwl0763
Four large, black diamonds, each with K, W, W, and L cut out of the center. Below the call letters, the word television in script font and simple number 7 are seen.

While exact dimensions of the "television" script varies across the various instances of this logo due to its hand-drawn nature, this version was used for the station's 70th anniversary content in November 2023.

1963–1975

KWWL-1964

1976–1979

NBC7

1979–1997

KWWL 1979

1997–2003

KWWL1997

2003–2009

KWWL2003

This logo was shared with sister station WDAM-TV.

2009–2016

KWWL 7 09

2016–present

KWWL 2016