The station signed on September 1, 1957 as WFGA-TV. It was affiliated with NBC but carried ABC programs on a secondary basis and was originally owned by the Florida-Georgia Television Company.
1959–1968
1968–1971
Ball only
WTLV
1971–1975
SVG NEEDED
On December 16, 1971, the station changed its call letters to WTLV. San Antonio-based Harte-Hanks Communications purchased channel 12 in 1975.
1976–1980
SVG NEEDED
1980–1986
SVG NEEDED
On Screen-Bug ID (1980-1983)
On Screen-Bug ID (1983-1986)
Olympic On Screen-Bug ID (1984)
Station ID
Station ID Telop
WTLV Action 12 News Evening open from the early to mid 1980s
WTLV Action 12 News Tonight open from the early to mid 1980s
WTLV's Action 12 News (1983-1986)
Station ID from 1981
Station ID from 1983
Station ID from 1984
WTLV "Olympic Station" ID from 1984
WTLV "Olympic Telop" ID from 1984
WTLV station ID from the early to mid 1980s
WTLV "In Stereo" ID from the mid 1980s
On March 31, 1980, WTLV and WJKS swapped network affiliation affiliations, with channel 12 taking the then highest-rated ABC and channel 17 taking the then low-rated NBC.
1986–2007
1986–1988
SVG NEEDED
The Gannett Company purchased WTLV and sister station WFMY-TV in Greensboro, North Carolina from Harte-Hanks in December 1987, which was completed in February 1988.
1988–1993
SVG NEEDED
In 1988, WTLV and WJKS reversed the 1980 affiliation swap.
1993–1995
SVG NEEDED
12 News 6 p.m. open from 1997
1995–1997
SVG NEEDED
1997–2000
SVG NEEDED
2000–2007
2007–2017
SVG NEEDED
Former "First Coast News" logo, used since 2005 until 2012.
"First Coast News" open 2013; also used by sister station WJXX.
1Owns a 75% stake of the network, the other 12.5% stake is co-owned between Paramount Skydance Corporation and Warner Bros. Discovery. 2Joint venture with Warner Bros. Discovery, in which Nexstar owns 31% while Warner Bros. Discovery owns the remaining 69%. 3Nexstar operates these stations owned by Mission Broadcasting. 4Nexstar operates this station owned by Cunningham Broadcasting. 5Nexstar operates this station owned by White Knight Broadcasting through an SSA. 6Nexstar operates this station owned by Vaughan Media. 7Predecessor company of LIN Media. 8Nexstar operates this station owned by Londen Media Group. 9Nexstar operates this station owned by Gray Media through an SSA. 10Nexstar operates this station owned by American Spirit Media through an SSA. 11The station is yet to be sold to a third party as a condition of the Nexstar-Tegna merger. 12Co-owned by Cox Communications.