logos
1954–1965 1965–1970 1970–1972 1972–1979 1979–1986
1954–1965 1965–1970 1970–1972 1972–1979 1979–1986
1986–1990 1990–2002 2002–2008 2008–2023 2023-present
1986–1990 1990–2002 2002–2008 2008–2023 2023-present

1954–1965

WSFA-TV 1954 Logo

Originally signed on the air on December 25, 1954 as a primary NBC affiliate on VHF channel 12, it was owned by future Alabama governor Gordon Persons, who sold channel 12 and WSFA radio (AM 1440, now WLWI) to the Oklahoma Publishing Company in February 1955 and again in 1959 to the Columbia, South Carolina-based Liberty Life Insurance Company.

1965–1970

Screen Shot 2017-06-26 at 8.31.26 PM

1970–1972

Screen Shot 2017-06-26 at 8.41.25 PM

1972–1979

Screen Shot 2017-05-07 at 3.40.08 PM

Then-corporate sibling WTOL in Toledo and WIS-TV in Columbia, South Carolina used a similar logo from 1970s.

1979–1986

WSFA1979

The "-TV" suffix was omitted in 1986, long after WSFA radio was sold.

1986–2002

WSFA 12 (1986-2002)

1986–1990

WSFA86-1

1990–2002

WSFA 1

2002–present

2002–2008

WSFA2002
Designer:  VDO
Typography:  Akzidenz-Grotesk
Launched:  October 28, 2002

Liberty merged with Raycom, sharing its then-flagship status with sister station WBTV in Charlotte, North Carolina.

2008–2023

Wsfa-logo
Designer:  Raycom Design Group
Typography:  Akzidenz-Grotesk
Launched:  October 20, 2008

2023–present

WSFA 2023
Designer:  Unknown
Typography:  Termina (modified)
Launched:  2023

In December 2023, WSFA removes the NBC logo together with 55 other Gray-owned NBC stations nationwide in favor of their generic logo.

External links