logos
1985–1994 1994 1994–1996 1996–1998 1998–2000
1985–1994 1994 1994–1996 1996–1998 1998–2000
2000–2004 2004–2012 2012–2015 2015–present
2000–2004 2004–2012 2012–2015 2015–present

1985–1994

WUPW86
Logopedia InfoWhite SVG NEEDED

1994

WUPW-FOX36-EARLY1990S-4
Logopedia InfoWhite SVG NEEDED

1994–2000

1994–1996

WUPW FOX 36 1994
Logopedia InfoWhite SVG NEEDED

The logo design was also used by several other Ellis Communications-owned Fox affiliates, including KAME-TV, WTNZ and WACH.

1996–1998

WUPW95
Logopedia InfoWhite SVG NEEDED

1998–2000

WUPW-1996-1
Logopedia InfoWhite SVG NEEDED

2000–2004

NewHome2001 r2 c1
Logopedia InfoWhite SVG NEEDED
Designer:  Cinemagic
Typography:  Bank Gothic
Launched:  August 1, 2000

2004–2012

Wupw 2010
Logopedia InfoWhite SVG NEEDED

2012–2015

WUPW Fox Toledo (2012)

2015–present

WUPW 2015

Sometime in 2015, Raycom Media and American Spirit Media unveiled a new logo which somewhat looks similar to 1994–2000 logo. This logo and other variations thereof are still in use to this very day, even as Tegna has since taken over WTOL and the non-license managing and programming operations of WUPW, under a Shared Services Agreement that carried over from their Raycom days.