CBS

This article is about the American television network. For its former parent, see CBS Corporation. For the radio network, see CBS Radio.

This page only shows primary logo variants.

For other related logos and images, see:



1927–1931	1931–1935	1935–1937	1937–1941	1941–1951	1946–1951	1951–present



1966–2021	2020–present

CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainment Group division of Paramount Skydance.

Columbia Broadcasting System, Inc.

1927-1931

SVG NEEDED

Designer:

Unknown

Typography:

Unknown

Launched:

September 18, 1927

1931-1935

1935–1937

1937–1941

Designer:

Unknown

Typography:

Unknown

Launched:

September 1937

1941–1951

Designer:

William Lescaze

Typography:

Custom type

Launched:

September 8, 1941

Although replaced in 1951, this would still be used by CBS News until 1965.

1946–1951

Designer:

Unknown

Typography:

Unknown

Launched:

August 2, 1946

The CBS television network's initial logo, used between 1946 and 1951, consisted of an oval spotlight which shined on the block letters "C-B-S".

1951–present

Designer:

Kurt Weihs (designer)
William Golden (art director)

Typography:

None

Launched:

October 20, 1951

The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new ID, then-CBS president Frank Stanton insisted on keeping the Eye device and using it as much as possible. The logo is alternately known as the "Eyemark", which was also the name of CBS's domestic and international syndication division in the mid-to-late 1990s before the King World acquisition and Viacom merge.

1966–2021

Designer:

Lou Dorfsman,
George Lois,
Kurt Weihs;
Freeman Craw (CBS Didot)^[1]

Typography:

CBS Didot

Launched:

1966

Didot came into use as CBS' corporate font in 1952. Freeman Craw designed the CBS Didot font in 1966.

Until 2020, this was still being used as a corporate logo. In 2020, this logo began to be transitioned away from, but CBS Television Distribution kept on using this logo until it became CBS Media Ventures. CBS News' and CBSN's Didot logos were still used on their website until November 2022, despite their logos being changed in October 2020 and January 2022, respectively. It's continued be used for the signage at the CBS Broadcast Center and Television City, as well as CBS EYE Productions.

CBS used Didot on-screen in its "In Color" ident from 1966–1970, in the network IDs of four seasons from 1985–1989, and for its "Welcome Home" idents from 1996–1998.

2020–present

Designer:

Gretel (brand)
Antfood (sonic branding)

Typography:

TT Norms Pro (logo; on-air)

Launched:

October 8, 2020^[2]

In October 2020, CBS changed its wordmark (along with the brand's Didot font) to TT Norms Pro. The new brand was done by New York-based Gretel. A five-note audio logo, set to the cadence of the phrase "This is CBS," was done by Antfood. CBS News, CBS Television Stations (now CBS News and Stations), CBS Audio and CBS Sports also updated their wordmarks; CBS Television Studios' name was changed to simply CBS Studios; CBS Television Distribution was renamed to CBS Media Ventures; and CBS Television City became simply Television City (due to divesting itself away from the network). The new wordmark is relatively similar to the 2015 one.

References

↑ https://www.logohistories.com/p/cbs-logo-william-golden-lou-dorfsman-history
↑ McCabe, Rick (8 October 2020). CBS Unveils Newly Evolved Brand Identity Across All Divisions and Platforms. Business Wire. Retrieved on February 8, 2022.

External links

Official website

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Paramount Skydance

Predecessors:

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Paramount Pictures

Part of Paramount Skydance

Television production
Paramount Television Studios (Other | On-Screen Logos) | Paramount Television International Studios (Other | On-Screen Variations)

Home entertainment
CBS Home Entertainment (CBS Blu-ray | CBS DVD) | Paramount Home Entertainment (Other | On-Screen Logos) | Paramount Presents

Others
Paramount Music | Paramount Production Support Inc. | Premium Large Format | Paramount Games Studio

Notes
¹Joint-venture with BeIN Media Group.
²Joint-venture with Marvel Comics.
³Joint-venture with Universal Pictures.
⁴Joint venture with 20th Century Fox.

TV Media
US television networks:
CBS Entertainment Group
CBS (Sports (Network)) | Dabl⁷ | Start TV⁷ | The CW (Plus | Sports)⁶

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Paramount International Networks

Part of Paramount Skydance

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Paramount Networks Americas

Part of Paramount Skydance

Television channels:
Latin America and the Caribbean:
Comedy Central | MTV | Nickelodeon (Jr.)

Streaming assets:
Paramount+ | Pluto TV

Notes

¹	Acquired from Telefónica.
²	Acquired from WarnerMedia Latin America.
³	Sold to Grupo Televisión Litoral.
⁴	Sold to Vytal Group.

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Paramount Networks UK & Australia

Part of Paramount Skydance

Pay television channels:
UK & Ireland:
Comedy Central (Extra)² | MTV | Nickelodeon (Nicktoons | Nick Jr. | Nick Jr. Too)

Other channels:
UK & Ireland: True Crime (Xtra)³ | Legend (Xtra)³ | Colors (Rishtey | Cineplex | Gujarati)⁶

Production companies:
Australia: Network 10 Productions | 10 Comedy Productions | 10 Drama Productions

Digital assets:
Paramount+⁴
United Kingdom: 5 | Win on 5 | Watch Free UK | True Crime UK
Australia: 10 (Pluto TV) | 10 Speaks

Other assets:
United Kingdom: Milkshake! (preschool block on 5) | 5 News (news program)
Australia: 10 News (news program) | 10 Sport (sport television) | 10 Intensify (advertising)

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10 News

Division of Network 10

Television News Stations
Sydney | Queensland | Melbourne | Adelaide | Perth

Bulletins
Lunchtime | Afternoon | News+ | Late | Sports Tonight

Notes

¹	Under license from Direct Group, later moved to Seven Network.
²	Joint venture with Sky Group.
³	Joint venture with AMC Networks International.
⁴	Managed by Paramount Streaming.
⁵	Joint venture with Travlr.
⁶	Managed by JioStar.

Cinema chains
Showcase Cinemas (United Kingdom | Argentina) (Cinema de Lux) · Multiplex | UCI (Brazil) (UCI Kinoplex³⁹ | UCI Orient⁴⁰)

Notes

¹	Joint venture with BeIN Media Group.
²	Co-owned with TV18.
³	Co-owned with NBCUniversal (Comcast).
⁴	Owned by A+E Global Media, a joint venture of Hearst Communications and The Walt Disney Company.
⁵	Co-owned with 20th Century Fox.
⁶	Co-owned with Nexstar Media Group (75%) and Warner Bros. Discovery (12.5%).
⁷	Joint-venture with Weigel Broadcasting.
⁸	Co-owned with Seoul Broadcasting System.
⁹	Co-owned with Corus Entertainment.
¹⁰	Co-owned with 1+1 Media.
¹¹	Co-owned with RTL Group (Bertelsmann).
¹²	Joint venture with AMC Networks International.
¹³	Joint venture with BBC.
¹⁴	Joint venture with Marvel Comics (The Walt Disney Company).
¹⁵	Co-owned with Grupo Abril from 1990 to 2009.
¹⁶	Co-owned with Viva Entertainment.
¹⁷	Joint venture with Hubbard Broadcasting.
¹⁸	Co-owned with Solar Entertainment.
¹⁹	51% owned by Westinghouse Broadcasting.
²⁰	Co-owned with Metro-Goldwyn-Mayer (Amazon).
²¹	Joint venture with RTL Group from 2013 to 2018, now owned by Rock Networks since 2021.
²²	Co-owned with ABC.
²³	Joint venture with Comcast.
²⁴	Co-owned with Viaplay Group.
²⁵	Co-owned with CH Media.
²⁶	Co-owned with Vodafone & UPC.
²⁷	Owned by ARY Digital Network, but licensed by Paramount.
²⁸	Owned by Sony Pictures Entertainment.
²⁹	Owned by Amblin Partners.
³⁰	Joint venture with Grupa Polsat Plus.
³¹	Joint venture with Sky Group (25%).
³²	Co-owned with Blue Ant Media.
³³	Operated by E-Plus, but under license from Viacom International Media Networks.
³⁴	Operated by TIM, but under license from Viacom International Media Networks.
³⁵	Operated by T-Mobile/KPN, but under license from VIMN.
³⁶	Operated by T-Mobile, but under license from Viacom International Media Networks.
³⁷	Operated by Telekom Romania Mobile Communications, but under license from Viacom International Media Networks.
³⁸	Operated by Sunrise, but under license from Viacom International Media Networks.
³⁹	Joint-venture with Kinoplex.
⁴⁰	Joint-venture with Orient Cinemas.
⁴¹	Co-owned with Sony Music Entertainment.
⁴²	Owned by Viacom18, but licensed by Paramount Skydance.
⁴³	Sold to Grupo Televisión Litoral.
⁴⁴	Sold to Vytal Group.
⁴⁵	Joint venture with Warner Bros. Discovery.
⁴⁶	Owned by CME Group, but licensed by Viacom International Media Networks.
⁴⁷	Joint venture with FTV Prima.
⁴⁸	Sold to Kohlberg Kravis Roberts.
⁴⁹	Sold to AMC Networks.
⁵⁰	Now owned by Sega Sammy Holdings.

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European Broadcasting Union

Eurovision/Euroradio

Awards ceremonies
Rose D'Or

Defunct/cancelled competitions
Eurovision Dance Contest | Jeux Sans Frontiéres | American Song Contest