WMTV signed on the air on July 8, 1953, on channel 33 and was an affiliate of NBC, ABC and DuMont. However, it has always been a primary NBC affiliate. In 1956, WKOW-TV, which had the CBS affiliation, picked up the ABC affiliation from WMTV after losing CBS to then-new VHF station WISC-TV, thus resulting in WMTV becoming solely affiliated with NBC.
1960–1961
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1961–1964
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In 1961, WMTV switched channels from 33 to 15, where it remained until analog broadcasting ceased just before midnight on February 17, 2009 (it still maps to virtual channel 15).
In December 2023, per a 2023 initiative by Gray to adopt more localized branding for its stations, WMTV dropped the "NBC 15" branding and removed the NBC peacock from its logo.
Notes Stations are arranged alphabetically by state and territory, and based on the station's city of license or Designated Market Area. +Station carries CW programming on a digital subchannel, via The CW Plus. +1Local CW Plus affiliate operates as cable-only channel. 1Local CW affiliate carries only sports programming.
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