Lifetime — logos

This page only shows primary logo variants.

For other related logos and images, see:

Other



1984–1985	1985–1986	1986–1989	1989–1994	1994–2006	2006–2008


2008–2012	2012–2013	2013–2017	2017–2020	2020–present

1984–1986

1984–1985

Designer:

Unknown

Typography:

Franklin Gothic

Launched:

February 1, 1984

Lifetime launched on February 1, 1984 as a result of a merger between Viacom-owned Cable Health Network and Hearst/ABC-owned women's lifestyle network Daytime. The apple in Lifetime's original logo was inherited from Cable Health Network.

1985–1986

Designer:

Corey McPherson Nash (Tom Corey, Scott Nash)
Fred/Alan, Inc.

Typography:

Franklin Gothic

Launched:

January 14, 1985

The apple was removed from the logo in 1985.

1986–1989

Designer:

Ed Kramer
Compugraph Designs
Lee Hunt Associates

Typography:

Unknown

Launched:

July 1986 (unveiled)

Late 1986 (official)

1989–1994

1994–2006

This was used from 1994 to July 2006. Lifetime's then-CEO Doug McCormick has described the previous logo as looking "like some kind of yachting flag or engineering logo". Under his watch, the network switched to a simple wordmark with the slogan "Television for Women".

2006–2008

Designer:

Imaginary Forces

Typography:

Unknown

Launched:

July 2006

In July 2006, Lifetime's wordmark logo was tweaked.

Imaginary Forces/YU+co

2008–2012

Designer:

Trollbäck & Company

Typography:

Custom

Launched:

June 29, 2008

2012–2017

2012–2013

Designer:

Tim Nolan
Leroy + Clarkson
Loyalkaspar

Typography:

Museo 700 (modified)

Launched:

May 2, 2012

On May 2, 2012, Lifetime introduced a stylized "L" logo, and the new slogan "Your Life. Your Time." The conceptualization of the rebrand logo was developed by Tim Nolan, senior vice president of marketing for Lifetime, in partnership with Leroy + Clarkson and Loyalkaspar. The same day, a deal was made to launch a Canadian feed of the channel in August of that year.

Brand New

2013–2017

Designer:

Troika Design Group

Typography:

Unknown

Launched:

April 25, 2013

On February 4, 2013, Lifetime revealed an updated version of the 2012 logo. The wordmark was given a slightly different font, with the "L" capitalized. This was designed by Troika Design Group and debuted on April 25, 2013. Since then, Lifetime has continued to expand internationally, launching in the United Kingdom in 2013 and Latin America a year later.

2017–2020

Designer:

Primal Screen

Typography:

Avenir

Launched:

February 2, 2017

On February 2, 2017, following the announcement that the network would broadcast games for the National Women's Soccer League, a new logo designed by Primal Screen was unveiled. While it was used on promos since the date of its reveal, it was first used as an onscreen bug on February 18, 2017.

2020–present

Designer:

Unknown

Typography:

Domaine Display Condensed Bold Italic

Launched:

January 22, 2020

On January 22, 2020, the circular logo was replaced by a design more akin to the 1994 logo. It has a similar consistency with to the 1994 logo, albeit notably indicated with the signature format being decreased on some of the letters.

External links

Official website

◄	Cable Health Network Daytime

Lifetime

V • T • E

Lifetime programming

Current programming:

Former programming blocks
Lifetime Medical Television

V • T • E

A+E Global Media

Co-owned by Hearst Communications and The Walt Disney Company

Canada:
Crime + Investigation | Lifetime | History | Historia | History 2

India:⁴
History TV18

Asia
Lifetime | History | Crime + Investigation

Japan
History

South Korea
History | Lifetime

Israel:⁵
History | Lifetime

Others:
A&E Studios | A&E IndieFilms | Lifetime Films | History Films | The History Channel Iberia

Notes

¹	Joint venture with Vice Media.
²	Joint venture with Ole Communications.
³	Joint venture with Sony Pictures Television.
⁴	Joint venture with TV18.
⁵	Joint-venture with Telad.
⁶	Joint venture with Foxtel Group.

V • T • E

Paramount Skydance

Predecessors:

V • T • E

Paramount Pictures

Part of Paramount Skydance

Television production
Paramount Television Studios (Other | On-Screen Logos) | Paramount Television International Studios (Other | On-Screen Variations)

Home entertainment
CBS Home Entertainment (CBS Blu-ray | CBS DVD) | Paramount Home Entertainment (Other | On-Screen Logos) | Paramount Presents

Others
Paramount Music | Paramount Production Support Inc. | Premium Large Format | Paramount Games Studio

Notes
¹Joint-venture with BeIN Media Group.
²Joint-venture with Marvel Comics.
³Joint-venture with Universal Pictures.
⁴Joint venture with 20th Century Fox.

TV Media
US television networks:
CBS Entertainment Group
CBS (Sports (Network)) | Dabl⁷ | Start TV⁷ | The CW (Plus | Sports)⁶

V • T • E

Paramount International Networks

Part of Paramount Skydance

V • T • E

Paramount Networks Americas

Part of Paramount Skydance

Television channels:
Latin America and the Caribbean:
Comedy Central | MTV | Nickelodeon (Jr.)

Streaming assets:
Paramount+ | Pluto TV

Notes

¹	Acquired from Telefónica.
²	Acquired from WarnerMedia Latin America.
³	Sold to Grupo Televisión Litoral.
⁴	Sold to Vytal Group.

V • T • E

Paramount Networks UK & Australia

Part of Paramount Skydance

Pay television channels:
UK & Ireland:
Comedy Central (Extra)² | MTV | Nickelodeon (Nicktoons | Nick Jr. | Nick Jr. Too)

Other channels:
UK & Ireland: True Crime (Xtra)³ | Legend (Xtra)³ | Colors (Rishtey | Cineplex | Gujarati)⁶

Production companies:
Australia: Network 10 Productions | 10 Comedy Productions | 10 Drama Productions

Digital assets:
Paramount+⁴
United Kingdom: 5 | Win on 5 | Watch Free UK | True Crime UK
Australia: 10 (Pluto TV) | 10 Speaks

Other assets:
United Kingdom: Milkshake! (preschool block on 5) | 5 News (news program)
Australia: 10 News (news program) | 10 Sport (sport television) | 10 Intensify (advertising)

V • T • E

10 News

Division of Network 10

Television News Stations
Sydney | Queensland | Melbourne | Adelaide | Perth

Bulletins
Lunchtime | Afternoon | News+ | Late | Sports Tonight

Notes

¹	Under license from Direct Group, later moved to Seven Network.
²	Joint venture with Sky Group.
³	Joint venture with AMC Networks International.
⁴	Managed by Paramount Streaming.
⁵	Joint venture with Travlr.
⁶	Managed by JioStar.

Cinema chains
Showcase Cinemas (United Kingdom | Argentina) (Cinema de Lux) · Multiplex | UCI (Brazil) (UCI Kinoplex³⁹ | UCI Orient⁴⁰)

Notes

¹	Joint venture with BeIN Media Group.
²	Co-owned with TV18.
³	Co-owned with NBCUniversal (Comcast).
⁴	Owned by A+E Global Media, a joint venture of Hearst Communications and The Walt Disney Company.
⁵	Co-owned with 20th Century Fox.
⁶	Co-owned with Nexstar Media Group (75%) and Warner Bros. Discovery (12.5%).
⁷	Joint-venture with Weigel Broadcasting.
⁸	Co-owned with Seoul Broadcasting System.
⁹	Co-owned with Corus Entertainment.
¹⁰	Co-owned with 1+1 Media.
¹¹	Co-owned with RTL Group (Bertelsmann).
¹²	Joint venture with AMC Networks International.
¹³	Joint venture with BBC.
¹⁴	Joint venture with Marvel Comics (The Walt Disney Company).
¹⁵	Co-owned with Grupo Abril from 1990 to 2009.
¹⁶	Co-owned with Viva Entertainment.
¹⁷	Joint venture with Hubbard Broadcasting.
¹⁸	Co-owned with Solar Entertainment.
¹⁹	51% owned by Westinghouse Broadcasting.
²⁰	Co-owned with Metro-Goldwyn-Mayer (Amazon).
²¹	Joint venture with RTL Group from 2013 to 2018, now owned by Rock Networks since 2021.
²²	Co-owned with ABC.
²³	Joint venture with Comcast.
²⁴	Co-owned with Viaplay Group.
²⁵	Co-owned with CH Media.
²⁶	Co-owned with Vodafone & UPC.
²⁷	Owned by ARY Digital Network, but licensed by Paramount.
²⁸	Owned by Sony Pictures Entertainment.
²⁹	Owned by Amblin Partners.
³⁰	Joint venture with Grupa Polsat Plus.
³¹	Joint venture with Sky Group (25%).
³²	Co-owned with Blue Ant Media.
³³	Operated by E-Plus, but under license from Viacom International Media Networks.
³⁴	Operated by TIM, but under license from Viacom International Media Networks.
³⁵	Operated by T-Mobile/KPN, but under license from VIMN.
³⁶	Operated by T-Mobile, but under license from Viacom International Media Networks.
³⁷	Operated by Telekom Romania Mobile Communications, but under license from Viacom International Media Networks.
³⁸	Operated by Sunrise, but under license from Viacom International Media Networks.
³⁹	Joint-venture with Kinoplex.
⁴⁰	Joint-venture with Orient Cinemas.
⁴¹	Co-owned with Sony Music Entertainment.
⁴²	Owned by Viacom18, but licensed by Paramount Skydance.
⁴³	Sold to Grupo Televisión Litoral.
⁴⁴	Sold to Vytal Group.
⁴⁵	Joint venture with Warner Bros. Discovery.
⁴⁶	Owned by CME Group, but licensed by Viacom International Media Networks.
⁴⁷	Joint venture with FTV Prima.
⁴⁸	Sold to Kohlberg Kravis Roberts.
⁴⁹	Sold to AMC Networks.
⁵⁰	Now owned by Sega Sammy Holdings.