logos

1997–2000

MilkShake1997
Designer:  Unknown
Typography:  Comic Sans MS
Launched:  31 March 1997

milkshake! was first launched upon Channel 5's launch on 31 March 1997.

2000–2002

Milkshake-0158
Logopedia InfoWhite SVG NEEDED

By 2000, Milkshake ended up becoming more relevant to children, And they unveiled a new, child-drawn-like logo.

Official milkshake! background

2002–2005

Milkshakeorangebg
Designer:  Unknown
Typography:  Helvetica
Launched:  16 September 2002

On 16 September 2002, following its parent channel's rebrand, the block adopted a new logo, coming at the same time that Shake! was introduced. Another new block, NGA, would also be launched the following year.

2005–2017

Milkshake! 2005
Designer:  Unknown
Typography:  Unknown
Launched:  26 December 2005

On 26 December 2005, the block adopted a new look; its sister block would not adopt one similar to this until 2009. 

The 2005 idents were slightly updated in 2011 not 2009, with the old presenters (Naomi Wilkinson, Beth Evans, and Kemi Majeks) replaced with new ones (Jen Pringle, Derek Moran, and Kemi Majeks).

2017–present

Milkshake! 2017
Designer:  Unknown
Typography:  Frankfurter (modified)
Launched:  24 July 2017

Sometime around July 2017, Milkshake! unveiled a new logo. The logo is based on the 2005 logo but features the Sun (which is larger with shorter rays) behind the m instead of behind the a. The font is much more rounded, more closely matching the style of the Sun. The blue variant is now the main one.