| 2008–2016 | 2016–2024 | 2024–present |
Launched on 21 July 2008, Colors is the flagship Hindi general entertainment channel (GEC) of Viacom18. It is one of the most-watched TV channels in India, and the only Hindi GEC launched in the late 2000s to become successful while others, such as Imagine TV, failed and shutdown in May 2012. Colors is one of the most popular Hindi GECs, along with Star Plus, Zee TV, Sony TV and Sony Sab.
Note that the Colors logo always contains the Viacom18 logo below it (until 2024); this is not true for other Viacom18 channels.
2008–2016
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2011–2016

| SVG NEEDED |
An HD feed was launched in October 2011 along with HD feeds of CNBC-TV18 and the newly-launched History TV18.
- Colors goes HD this Diwali - Best Media Info, October 25, 2011
- Colors & History go HD; CNBC TV18 to launch HD channel CNBC-TV18 Prime - Exchange4media, October 25, 2011
- Sun 18 introduces three channels in HD format - Campaign India, October 25, 2011
2016–present
2016–2024
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Colors changed its logo on 10 April 2016, introducing a new logo that dropped the three colors in the petal of the previous logo in favor of a gradient. This logo was extended to the regional-language Colors-branded channels throughout 2016, and then to Colors Infinity in 2018. On 22 June 2019, Colors updated its graphics package.
2024–present
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Colors has removed the ‘Viacom18’ reference from its primary logo, marking one of the most visible changes since the merger of Viacom18 and Disney Star into JioStar.
| Part of Paramount Skydance
Free-to-air television channels: Network 10: Network 10 regional affiliates: Pay television channels: Other channels: Production companies: Digital assets: Other assets:
Defunct assets: Notes
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| Predecessors: National Amusements (Paramount) | Skydance Media
Streaming: TV Media CBS News and Stations: Paramount Media Networks45: Nickelodeon Networks BET Media Group Showtime Networks Production and distribution
Internet properties: Cinema chains Other assets: Divested: Defunct: Notes
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| Part of Network18 (Reliance Industries Limited)
Subsidiaries: Viacom18 (Viacom18 Studios)
News18 network: Regional news channels: (most acquired from the ETV Network) AETN18 network3: Other channels: Topper TV | Shop CJ Defunct channels: FYI TV18 HD Divested channels: Home Shop 18 Unlaunched channels: News18 Bharat | News18 Goa +Not formerly owned by ETV Network; these channels have always been owned by TV18. |
| Telecommunications:
Main telecom brand: Jio | Smartphone brand: LYF Reliance Retail:
Indian stores: Acquisitions: Urban Ladder | Zivame (15%) International stores: Media and broadcast:
Cable TV operators: Hathway | DEN Cable | GTPL Industrial products:
Petroleum and fuels: Reliance Petroleum and Reliance Gas | Synthetic fibres: Recron | Readymade garments and suitings: Only Vimal Sports franchises: Defunct/Former properties: Notes: |


