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1999–2003 2003–2010 2010–2020 2020–present
1999–2003 2003–2010 2010–2020 2020–present

HBO Pack is the brand used for the premium channels of Warner Bros. Discovery Latin America launched in 1999, using the current name since 2020. It's currently bundled with HBO Max, acting as an add-on.

HBO Digiplex

1999–2003

HBO Digiplex

In 1999, HBO Latin America launched an dedicated brand for its premium channels under the name HBO Digiplex, serving as the counterpart of the American "HBO The Works".

The initial channel lineup consisted of HBO Olé (East and West), HBO Plus, and Cinemax (East and West).

HBO Max Digital

2003–2010

HBO Max Digital

With the launch of HBO Family and Max Prime as new premium services, HBO Digiplex was renamed HBO Max Digital.

HBO Max

2010–2020

Log hbomax home1

With the renewal of the HBO Max Digital package (with Cinemax being downgraded to a basic TV channel and the launch of Max in its place) in mid 2010, the logo was simplified using only the HBO and Max logos, dropping any other element present such the two arcs and the DIGITAL word, thus the system was renamed HBO Max. Furthermore, it was colored entirely black.

HBO Pack

2020–present

HBO Pack

Due to the renaming of the Max-branded channels to the main HBO brand in preparation for then-arrival of HBO Max in Latin America, the package was renamed HBO Pack on February 1, 2020.

See also