This page only shows primary logo variants. For other related logos and images, see:
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| 2019 (pre-launch) | 2019–2023 (social media), 2020-2023 (United States); 2021–2024 (Latin America, Caribbean, and Europe) | 2023–March 2025 | 2023–2025 (print), March–July 2025 (primary) | 2025–present |
HBO Max (first era)
2019 (pre-launch)
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On July 9, 2019, WarnerMedia (now Warner Bros. Discovery) unveiled HBO Max as the name of its new streaming service. Anchored with and inspired by the legacy of HBO’s excellence and award-winning storytelling, the new service will be “maximized” with an extensive collection of exclusive original programming (Max Originals) and the best-of-the-best from the conglomerate's enormous portfolio of beloved brands and libraries.[1]
2019–2023 (social media), 2020-2023 (United States); 2021–2024 (Latin America, Caribbean, and Europe)
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This logo first debuted on its social media accounts on October 29, 2019, followed by the debut of the service on May 27, 2020, replacing HBO Now in the United States.
On May 23, 2023, HBO Max in the United States was renamed and replaced with Max. The HBO Max branding remained active in Latin America and Caribbean until February 27, 2024, and was replaced with Max in Europe (except Netherlands and Poland) on May 21 and in Poland on June 11, 2024.
Max
2023–March 2025
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On April 12, 2023, Warner Bros. Discovery CEO David Zaslav announced a new name and logo for the merged streaming service for HBO Max and Discovery+, under a reformulated app, called Max, although retaining Discovery+ operational as a separate service until today. The HBO branding was dropped from the name as Warner Bros. Discovery wanted to appeal to a larger audience and did not want people to assume that the streaming service was not meant for young audiences. The wordmark pays homage to HBO and Warner Bros., as the lowercase "a" is based on the center-dotted "O" from the premium channel's longtime logo, and the curves of the lowercase "m" and the "x" are based on the shield curves of the iconic Warner Bros. logo. The service was launched in the United States on May 23, 2023. It later launched in Latin America and Caribbean on February 27, 2024, Europe (except Poland) on May 21, 2024, Poland and France on June 11, 2024 and in Asia on November 19, 2024, replacing HBO Go.
The service retained its original name HBO Max in the Netherlands and Belgium (where it was launched on July 1, 2024), in order to avoid confusion with local streaming Services who also uses “Max” at their namings, like NPO member broadcaster Omroep MAX and VRT's VRT MAX. [3][1] On March 21, 2024, the service unveiled a new logo adopting the logo of the Max brand used in other parts of the world, whilst using the HBO logo, similarly to the previous HBO Max logos. The rebrand took effect on June 11, 2024 in the Netherlands.[4]
2023–2025 (print), March–July 2025 (primary)
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On March 30, 2025, the branding switched from blue to black. Max was launched in Australia on March 31, 2025 and in Turkey on April 15, 2025, replacing BluTV.
This variant was previously used for print usage from 2023 to 2025.
HBO Max (second era)
2025–present
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Warner Bros. Discovery reverted Max back to the HBO Max name on July 9, 2025.[5]
See also
References
- ↑ WarnerMedia Newsroom - WarnerMedia Names Upcoming Direct-to-Consumer Service HBO Max (2019)
- ↑ https://trollback.com/projects/hbo-max/
- ↑ https://press-benelux.wbd.eu/post/warner-bros-discovery-lanceert-in-juni-het-vernieuwde-hbo-max-in
- ↑ https://twitter.com/hbomaxnl/status/1770825308876230933/photo/1
- ↑ https://press.wbd.com/us/media-release/max/warner-bros-discovery-announces-max-become-hbo-max-summer
External links
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HBO Max |
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| Current programming: Adventure Time: Fionna and Cake | Barney's World | Creature Commandos | Conan O'Brien Must Go | The Dog House: UK | Dune: Prophecy | Duster | Gremlins: Secrets of the Mogwai | Hacks | Kite Man: Hell Yeah! | Peacemaker | The Pitt |
Continuations: Beforeigners (season 2) | Clone High (seasons 2–3) | The Convict (season 4) | Doom Patrol (seasons 2–4) | Esme & Roy (season 2) | gen:LOCK (season 2) | Harley Quinn (season 3–present) | Infinity Train (seasons 3–4) | The Other Two (seasons 2-3) | Pennyworth (season 3) | Scooby Doo and Guess Who? (season 2B) | Search Party (seasons 3–5) | Sesame Street (season 51–present) | South Side (seasons 2–3) | Summer Camp Island (seasons 2–5) | Titans (seasons 3–4) | Young Justice (season 4) Former programming: Adventure Time: Distant Lands |Amarres | And Just Like That... | Aquaman: King of Atlantis | Baketopia | Batman: The Audio Adventures | Bookie | The Big Brunch | The Big Shot with Bethenny | #BringBackAlice | Close Enough | Craftopia | DMZ | Ellen's Next Design Designer | Equal | The Event | Expecting Amy | FBoy Island | Finding Magic Mike | Fired on Mars | The Flight Attendant | Full Bloom | Full Circle | The Fungies! | Gaming Wall Street | The Garcias | Genera+ion | Generation Hustle | The Girls on the Bus | Gordita Chronicles | Gossip Girl | HA Comedy Festival: The Art of Comedy | Haute Dog | Head of the Class | Heaven's Gate: The Cult of Cults | House of Ho | The Hype | It's a Sin | Jellystone! | Julia | Karma | Legendary | Looney Tunes Cartoons | Love & Death | Love Life | The Last Movie Stars | Little Ellen | Made for Love | Minx | Not So Pretty | The Not-Too-Late Show with Elmo | Our Flag Means Death | Pretty Little Liars: Original Sin | The Prince | Project Greenlight: A New Generation | Raised by Wolves | Rap Sh!t | Ravi Patel's Pursuit of Happiness | Santa Inc. | Scavengers Reign | Selena + Chef | The Sex Lives of College Girls | The Staircase | Station Eleven | Stylish with Jenna Lyons | Sweet Life: Los Angeles | Ten Year Old Tom | That Damn Michael Che | Tig n' Seek | Tiny Toons Looniversity | Tokyo Vice | Tom and Jerry in New York | Tom and Jerry Special Shorts | Tooned Out | The Truth About Jim | Velma | Wahl Street | The Way Down | White House Farm | A World of Calm | Yabba-Dabba Dinosaurs! | Young Love Upcoming programming: Birth, Wedding, Funeral | Circe | Crime Farm | DC Super Hero High |Drama Queen | Fantasy Food Fight | First Dates Hotel | The Greatest Space | Brad & Gary Go To... | Finding Einstein | The Ho's | Starstruck | Circe | 1% Happy | Afro.Punks| Anna K | The Beach | Good Vibes Only | The Griswolds | Gumshoe | The Hellfire Club | The Last of the Mohicans| More Happy Than Not | Over My Dead Body | Point Horror | Red Bird Lane | Lanterns | The Rules of Magic | The Shelley Society | Snow Crash | Untitled Aida Rodriguez comedy | Untitled Mike Schur comedy | Vegas High | Stand-up Specials Presented by Conan O'Brien | Untitled Ahir Shah special | Untitled John Early special |Unlimited Squirrels! | Jade Armor | Cat the Cat's Show the Show Show with YOU the YOU! | A Boob's Life | The Uninhabitable Earth | Aloha MotherF***er Released movies: On the Record | An American Pickle | On the Trail: Inside the 2020 Primaries | Unpregnant | The Witches | Superintelligence | Locked Down | Zack Snyder's Justice League | Let Them All Talk | LFG | Class Action Park | Charm City Kings | Women Is Losers Upcoming movies: | Bobby Sue | Fashionably Black | The Gentleman's Guide to Vice & Virtue | I'll Be the One | Two Princes | Kill Switch | Catching Out | 15 Minutes of Shame | Bourdain | Persona | The Scoop Movies under Warner Bros. Same Day Premieres: Wonder Woman 1984 | The Little Things | Judas and the Black Messiah | Tom and Jerry | Godzilla vs. Kong | Mortal Kombat | Those Who Wish Me Dead | The Conjuring: The Devil Made Me Do It | In the Heights | Space Jam: A New Legacy | The Suicide Squad | Reminiscence | Malignant | The Many Saints of Newark | Dune | Cry Macho | King Richard | The Matrix Resurrections Production company: Max Originals (Warner Max; Defunct) |
| Part of Warner Bros. Discovery Film/television production Other assets U.S. Channels International channels Formers: Current programming Upcoming programming Miniseries Former programming 115% with Robert Johnson, BET executives and shareholders, Taft Television & Radio Company and Liberty Media/Tele-Communications Inc., sold its stake in 1996. |
| Part of Warner Bros. Discovery Current local channels Polish versions of Warner Bros. Discovery channels
Other assets Defunct/Former assets
Notes
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| Sale to Paramount Skydance pending
Predecessors: Warner Bros. Entertainment Warner Bros. Television Group: International units: Warner Bros. International Television Production (Australia | Belgium (Eyeworks | Savage Film) | Germany | Netherlands (Blazhoffski | Hollands Licht) | Spain | UK (Renegade Pictures | Ricochet | Twenty Twenty | Wall to Wall | Hanna-Barbera Studios Europe) | Cartoon Network Latin America Original Productions Other assets: Warner Bros. Discovery Streaming Specialty streaming: Warner Bros. Interactive Entertainment: Other assets: CNN Worldwide Warner Bros. Discovery Global Linear Networks Entertainment networks: Cartoon Network Group: Home Box Office, Inc.
Warner Bros. Discovery International Americas networks: Latin America, the Carribean and Brazil:
Europe, Middle East and Africa networks: France: Boomerang | Cartoon Network | Cartoonito | Discovery Channel | Investigation Discovery | TCM Cinéma | TLC | Warner TV (Next) Benelux: Discovery Channel | Cartoon Network | TLC (NL | BE) Central Europe: Nordics: Southern Europe: CIS: Southeastern Europe: Middle East & Africa: Polish networks:
Asia-Pacific networks: East Asia: Southeast Asia: Australia & New Zealand: TNT Sports International networks: Eurosport Other assets: Warner Bros. Discovery Global Brands and Experiences Global themed entertainment: Content sales & distribution: DC Entertainment: Other assets: Former: Defunct: 3net | 7Food Network30 | Adult Swim Video | Bamzu | Bel Air Entertainment33 | BluTV | Boing (France | Turkey) | Boomerang (Asia | Australia | EMEA | Germany | Latin America | Japan | Southeast Asia | Turkey) | Brut Productions | Cable Music Channel | Cartoon Cartoons | Cartoon Network (Spain) | Cartoon Network Too | Cartoon Network Video | Cartoon Orbit | Cartoonito (Romanian block | Spain) | CartoonNetwork.com | Canais Esporte Interativo (1 | 2 | BR) | Castle Rock Television | Charter Entertainment | Cinemax Selecciones en Español | CN Real | CNN Airport | CNN Checkout Channel | CNN-D | CNN Latino | CNN Max | CNN Money Switzerland | CNN Philippines48 | CNN Sports Illustrated | CNN+ (TV channel)32 | CNN+ (streaming service) | CNNfn | Columbia-EMI-Warner Distributors41 | Cooking Channel (Canada)8 | Curiosity.com | CW Seed | Daytime WB | DC Ink | DC Zoom | DKids | Discovery Channel Radio | Discovery Civilization | Discovery Family (France | Middle East and Africa) | Discovery Geschichte | Discovery Home & Health (UK and Ireland) | Discovery Health | Discovery Kids (Asia | Canada7 | UK & Ireland) | Discovery Kids HD | Discovery Kids Plus (Block | Website) | Discovery News | Discovery People | Discovery Pictures | Discovery Real Time | Discovery Shed | Discovery Showcase HD | Discovery Travel | Discovery Travel & Living | DLife | DMAX (Middle East) | Dplay | DTX | Essanay Film Manufacturing Company | Estadio TNT Sports | Eurosport (1 & 2 (UK and Ireland) | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Gold | News | Pluss) | Festival | Fil-Cartoons | FilmStruck | Fine Line Features | Fine Living | Food Network (New Zealand) | Food Network Kitchen | Food2.com | Fullscreen | Geffen Pictures | Geffen Television | Glitz | Good Food16 | GXT | Hanna-Barbera (Home Video | Poland) | Har Har Tharsdays | HBO (application) | HBO (South Asia) | HBO/Cannon Video | HBO Defined | HBO Downtown Productions | HBO en Español | HBO España | HBO Family (United States) | HBO GO (Latin America | United States) | HBO Hits (India) | HBO Home Entertainment | HBO Independent Productions | HBO Netherlands (HBO 2 | HBO 3) | HBO Nordic | HBO NYC Productions | HBO Portugal | HBO Savoy Video | HGTV (UK & Ireland) | HGTV FrontDoor | HGTV Remodels | HOOQ15 | HubBub | Huboom! | Huboom! Nights | I-Sat | Infinifilm | IStreamPlanet | Kideo Video | Kids' WB! | Kids' WB! Movies | Lorimar Film Entertainment | Lorimar Home Video | Lorimar Records | Lorimar Syndication | Lorimar Television | Lorimar-Telepictures | Machinima | Max Go | Media Alliance (Discovery Ultra | Food Network | Golf TV | HGTV | Motor Trend)25 | Mondo Mah-jong TV | Monolith Productions | Motor Trend+ | MovieMax | Much (Latin America) | The Nature Company | Nelson Entertainment | New @ 7 | New Line Home Entertainment | New Line Television | New Line Television Distribution | New Line Television Pay Per View | NonStop Television (Showtime | Silver | Star!) | Oh!K14 | Oprah Winfrey Network (Canada)8 | Otter Media | OuterMax | Particular Crowd | Picturehouse | Player First Games | Prime Time Entertainment Network | Quest Arabiya | Rankin Bass Animated Entertainment | Ready Set Learn | Red by HBO13 | Redknot (50%)36 | Revision3 | Roadshow-Lorimar Home Video | Rooster Teeth Productions | Ruby-Spears Productions | SBS Discovery Media | Scholastic-Lorimar Home Video40 | Seven Arts Associated Corporation | Seven Arts Productions | Seven Arts Television | Silver Screen Partners | Snowblind Studios | Spoon University | Studio T | Summer @ Seven | Super Deluxe | Switchover Media | Tabi Tele | Taft Entertainment Pictures45 | TBS Productions | TCM (Asia | Europe | Hungary | Nordic) | TCM Movies | Ted Turner Pictures | Telepictures Distribution | The WB | Thorn EMI/HBO Video | ThreeLife | ThrillerMax | Time-Telepictures Television | T.M. Productions, C.A. | TNT (Asia | Benelux | France | Nordic | UK & Ireland) | Toonami (Asia | India) | Toonami Rewind | Toonzai | TNT Productions | Travel Channel (Romania | Latin America and Brazil) | TruTV (Brazil | Latin America) | TuDiscovery.com | Turner Classic Movies 2 | Turner Entertainment Distribution Services | Turner Entertainment Networks | Turner Feature Animation | Turner Home Entertainment | Turner Program Services | Upwave | The Voice (Denmark) | Vivolta | Warner Bros. Cartoons | Warner Bros. Century Collection (Century 2000) | Warner Bros. Family Entertainment | Warner Bros. Feature Animation | Warner Bros. Italia | Warner Bros. Kids, Young Adults and Classics | Warner Bros. Licensing | Warner Bros. Studio 2.0 | Warner Bros. Studio Store | Warner China Film HG | Warner Independent Pictures | Warner Max | Warner-Nest Animation | Warner Premiere (Raw Feed | Warner Premiere Digital) | Warner TV (Italy) | WB Channel | WB Games San Diego | WB Toy | Williams Street East | Williams Street West | World Championship Wrestling (WCW Nitro Grill50) Notes
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