Game Show Network launched at 7:00 p.m. ET on December 1, 1994. Their first official logo contains a figure nicknamed "Winnie", symbolizing a person jumping for joy after winning on a game show.
On March 17, 1997, the Game Show Network rebranded with a new presentation package and a new logo (which had the network's name in boxes and a colorful swirling ball) and a new slogan "All Play, All Day". While the logo changed, its programming remained unchanged, the network also debuted new promos and new idents on that day, which were designed by graphics agency Lee Hunt Associates.
On March 15, 2004, Game Show Network began using the abbreviation "GSN" and introduced the tagline "The Network for Games". This logo would consist a black box surrounding the blue text. A refresh was launched on April 22, 2007 with the tagline "Get in the Game".
GSN introduced a new logo and slogan, "Play Everyday", on November 6, 2008. The logo could be colored using five different color palettes: purple, blue, green, orange and red. The channel's graphics were refreshed in 2011 by ColourMovie alongside the introduction of a new slogan, "The World Needs More Winners", and again in 2012. After the logo's usage ended, it remained on GSN.com until 2024, albeit with the Emoji variant in place of the normal logo. The rebrand was handled by Buster Design and Stun Creative.
On October 1, 2018, the network dropped the "GSN" branding, reverted its name back to Game Show Network for the first time since 2004 and introduced a new logo to coincide with the return to the Game Show Network branding. The graphics package was designed by x73k.
