WAFB originally signed on April 19, 1953, as the first television station in Baton Rouge, and the second television station in the state of Louisiana. Louis S. Prejean and associates (Modern Broadcasting of Baton Rouge) were the first owners of the station, and they sold it to Royal Street Corporation of New Orleans in 1956, which owned WDSU-TV. Originally broadcasting an analog signal on UHF channel 28, the station has always been primary a CBS affiliate.
1955–1960
1960–1965
WAFB moved down to channel 9 in 1960. Future sister station WDAM-TV in Laural–Hattiesburg, Mississippi moved to channel 7 to accommodate this switch. Four years later, Royal Street sold the station to locally based Guaranty Corporation.
Horizontal variant
1965–1969
1969–1974
BETTER LOGO NEEDED
1974–1978
The logo resembles that of WCPO-TV from 1981–1990.
1979–1988
1985–2024
1985–1988
WAFB ID (1986)
WAFB ID (May 1988)
1988–2024
1988–2004
1988–1990
In 1988, Guaranty sold the station to AFLAC. Coincidentally, the call letters of the station, WAFB, also spelled out their new owner: American Family Broadcasting.
1990–1995
1995–2004
In 1997, AFLAC sold its entire broadcasting division, including WAFB, to Raycom Media. Channel 9 would later gain a sister station when Raycom acquired WBXH-CA. As of 2024, this logo is still be seen at the station's studio grounds.
This logo began to be seen on is seen on various promos, its website, and app on January 11, 2024 and debuted on air on January 16, 2024 with 9 News at Noon.