logos
1971–1982 1982–1985 1985–1986 1986–1993 1993–1996 1996–2001
1971–1982 1982–1985 1985–1986 1986–1993 1993–1996 1996–2001
2001–2004 2004–2007 2007–2013 2013–2021 2021–2024 2024–present
2001–2004 2004–2007 2007–2013 2013–2021 2021–2024 2024–present

WXLT-TV

1971–1982

WXLT-TV 1971
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The station signed on October 23, 1971, as WXLT-TV. It was the first network-affiliated television station in West Central Florida that wasn't licensed to Tampa or St. Petersburg. It signed on to provide ABC programming in an area of a state that was insufficiently covered by the signal of WLCY-TV (channel 10, now WTSP and currently a CBS affiliate). It also carried several CBS and NBC programs that neither WTVT (channel 13, now a Fox owned-and-operated station) and WFLA-TV (channel 8) carried during the 1970s. The station was originally owned by Robert Nelson.

1982–1985

WXLT 40 is yours ABC 1982
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This logo was also used by WMGM-TV from 1984 to 1987.

1985–1986

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WWSB

1986–1993

WWSB 40 ABC 1986
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In 1986, channel 40 changed its callsigns to WWSB. That same year, Nelson sold channel 40 to Calkins Media.

1993–2001

1993–1996

WWSB1995
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This logo debuted a year before WFTS-TV (channel 28) switched to ABC as part of a deal between the network and WFTS' owners, the E. W. Scripps Company. Conciding with the Scripps-ABC pact, ABC notified channel 40 of losing its affiliation on September of that same year, this would make channel 28 the sole ABC affiliate for the area but channel 40 later renewed their deal with ABC in March 1995.

1996–2001

Wwsb 1994-2001
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WWSB News Billboard

2001–2004

WWSB 40

2004–2024

2004–2007

WWSB ABC7 logo

In 2004, WWSB started using a modified version of the "Circle 7". Despite this, the virtual channel is still on channel 40. The "7" in the logo refers to its channel position in most cable systems in the market.

2007–2013

WWSB2007

2013–2021

Wwsb-logo

On April 11, 2016, Calkins announced that it would exit the broadcasting industry and sell its stations to Raycom Media. The sale was completed on April 30, 2017. On June 25, 2018, Gray Television announced that it would acquire Raycom Media. The sale was completed on January 2, 2019.

2021–2024

WWSB ABC 7 Sarasota 2021
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2024–present

WWSB 2024

In 2024, WWSB began using the G. Dean Smith-designed Circle 7, which is also used by sister station KLTV (channel 7) in Tyler. However, the one used by WWSB is thicker than the one used by KLTV.

Video compilation

WWSB_news_opens-2

External links