logos
1990–1992 1992–1997 1997–2001 2001–2007
1990–1992 1992–1997 1997–2001 2001–2007
2007–2013 2013–2019 2019–2025 2025–present
2007–2013 2013–2019 2019–2025 2025–present

KBCP

1990–1992

Logopedia InfoWhite LOGO MISSING

The station was founded in 1986 by Chester Smith and his company Sainte Partners II, L.P. of Modesto, California, and started broadcasting as KBCP on channel 30 on November 14, 1990. It was the first Sainte station to broadcast in English; its programming consisted of Christian and home shopping programming, though Smith expressed an interest in a potential Fox affiliation at that time.

KCVU

1992–1997

KCVU-TV 1994
Logopedia InfoWhite SVG NEEDED

The call letters changed to KCVU on October 16, 1992, and the station returned to air October 6, 1993. On January 1, 1994, the station finally obtained a Fox affiliation. It replaced an affiliation on KRCR-TV seen during non-ABC hours since the network's inception in 1986.

1997–2001

KCVU 1990s
Logopedia InfoWhite SVG NEEDED

2001–2007

KCVU 2002
Logopedia InfoWhite SVG NEEDED

2008–2013

KCVU-2008

KCVU moved to channel 20 from channel 30 in 2008. Despite Smith's death on August 8 of that same year, Sainte continued to own and operate KCVU and its sister stations in the Sainte family. The family continued to operate the station group despite poor financial practices.

In August 2012, it was announced that Sainte would sell KCVU and KBVU to Esteem Broadcasting of California and would fully merge its operations with ABC affiliates KRCR and KAEF.

2013–2019

KCVU 2013

2019–2025

KCVU 2019
Designer:  Sinclair Broadcast Group
Typography:  FF DIN
Launched:  2019

2025–present

Roar (2025)