logos
This page only shows primary logo variants.
For other related logos and images, see:

2025–present

XLSmart Logo
Designer:  Visious
The Council
Typography:  Custom-designed
Launched:  16 April 2025 (internal)
17 April 2025 (official use)

On 16 April 2025, XL Axiata finalized its merger with Sinar Mas-owned Smartfren Telecom and Smart Telecom, forming a new company under the XLSmart brand umbrella, stylized in all-uppercase as XLSMART. The new corporate identity, which incorporates the new symbol called "Infinity World", was revealed internally to the employees before being fully launched on 17 April 2025.

The "Infinity World" symbol symbolizes limitless connectivity and endless opportunities. The circle in the center of the symbol represents world-class technology, and then the interwoven shape represents the collaboration between people and ideas, and also between networks that are now gathered with one purpose. The geometric typeface on the right of the symbol symbolizes the power of prosperiy, and the return of forward momentum. Every element in this typeface means that every line, every circle, is built to move together into the future.

External links

◄ XL Axiata
Smartfren Telecom
Smart Telecom
XLSmart
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XLSmart
Jointly owned by Axiata and Sinar Mas

Predecessors:
XL Axiata | Smartfren Telecom

Consumer brands:
Mobile: XL (Prioritas | Hyfe) | Smartfren (Elite | Power UP) | Axis
Home: XL Satu | Smartfren Home

Corporate brands:
Hypernet | LinkNet | XLSmart for Business

Other assets:
Sisternet

Former/defunct brands:
XL Axiata: Jempol | Bebas | Xplor | Jimat | Live.On | Elevenia | First Media
Smartfren: Smart Telecom (Jump) | Andromax | Mobile-8 (Fren | Hepi | Mobi) | Switch Mobile | Komselindo | Metrosel | Telesera | BissTel

XLSmart Logo
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Major mobile network operators:

Bangladesh: Robi1 | Cambodia: Smart | Indonesia: XLSmart2 (assets) | Malaysia: CelcomDigi3 | Sri Lanka: Dialog

Other assets:
Multinet (Pakistan) | LinkNet (Indonesia) | Boost | ADA | Axiata Digital Labs | EdotCo

Former assets:
India: Idea Cellular4 | Indonesia: XL Axiata | Nepal: Ncell | Singapore: M1

Notes
1 Joint venture with Bharti Airtel.
2 Joint venture with Sinar Mas.
3 Joint venture with Telenor.
4 Held a minority stake in Vodafone Idea Limited.

Axiata Logo

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Asia Pulp & Paper

Subsidiaries: Tjiwi Kimia | Pindo Deli | Indah Kiat | Ekamas Fortuna | Lontar Papyrus | The Univenus
Brands: Big Boss | SinarSpectra | SiDU | Paperline | Enlivo | Bola Dunia | Golden Coin | Paseo | Multi | Nice | Toply | Livi | FooPak

Sinar Mas Financial Services
Insurances:
Asuransi Sinarmas | Asuransi Simas Jiwa | Asuransi Simas Insurtech | Asuransi Sumit Oto | Nusantara Re

Multifinances:
AB Simas Finance | Sinarmas Multifinance | Sinarmas Hana Finance3 | Wuling Finance4 | Bima Finance | SMS Finance

Financial technologies:
Dana5 | Danamas | Danasaham | Finmas | PeduliSehat.id | PinjamanGo | Simas Poin | SimInvest | Simobi | Uangku

Other assets:
Bank Sinarmas | Nano Bank Syariah | Sinarmas Sekuritas | Sinarmas Asset Management | Sinarmas Futures | L'Avenue | S-Quantum Engine

Sinar Mas Land
Residential and townships:
BSD City | Grand Wisata | Kota Deltamas6 | Kota Wisata | Legenda Wisata | Telaga Golf | Nuvasa Bay | Wisata Bukit Mas | Grand City Balikpapan | The Elements | Taman Permata Buana | Southgate | Bale Tirtawana | Banjar Wijaya | Savasa Smart Lifestyle | Kota Bunga Puncak | Rancamaya Golf Estate | Royal Tajur | Harvest City | Aerium | Klaska Residence Surabaya | Altea BLVD

Shopping, trade and lifestyle centers:
Plaza Indonesia7 | fX Sudirman7 | The Breeze | QBig | AEON Mall (BSD City | Tanjung Barat | Deltamas)8 | ITC Group (Grand ITC Permata Hijau | ITC Cempaka Mas | ITC Depok | ITC Fatmawati | ITC Kuningan | ITC Roxy Mas | ITC Mangga Dua | ITC Surabaya | Harco Mas Mangga Dua | Mal Ambasador | Mal Mangga Dua) | DP Mall Semarang | BSD Junction | Epiwalk Lifestyle | Living World (Kota Wisata | Grand Wisata)9 | Eastvara10 | Mal Balikpapan Baru

Hospitality services:
Indonesia Convention Exhibition12 | Le Grandeur | Rooms Inc.13 | Ocean Park | Damai Indah Golf | Go! Wet | Le Premier | R Hotel Rancamaya | Rancamaya Golf & Country Club

F&B (Arka Group)
GION The Sushi Bar | Katsukita | Wee Nam Kee | N.O.B | Sevara Kitchen | Sakebiru Izakaya | Tokio Sushi | Super Yakiniku | Jalarasa | Franco Ristorante | Kyoten | Journee

Other assets:
Karawang International Industrial City | Greenland International Industrial Center

Sinar Mas Communication & Technology
XLSmart14 (assets) | MoraRepublic (assets) | Genflix

Sinar Mas Agribusiness & Food
Subsidiaries: Golden Agri Resources | Sinar Mas Agro and Resources Technology | Kreasi Mas Indah
Brands: Filma | Kunci Mas | Pristine | Groovy (Zoda | Root Brew) | Kecap Cap Orang Jual Sate | Palmboom | Muo Fa Shi | Huafeng | Freedom | First Klass

Sinarmas Energy & Infrastructure
Holding companies: Dian Swastatika Sentosa | Golden Energy and Resources
Subsidiaries: Golden Energy Mines | GM3 | Stanmore | Ravenswood Gold | Borneo Indobara | Berau Coal

Other assets:
Sinarmas Digital Ventures | Sinarmas Healthcare (Eka Hospital | Equira Life | GWS Medika | GWS Wellness) | Sinarmas World Academy | Universitas Prasetya Mulia | Target Media Nusantara | Institut Teknologi Sains Bandung | Techconnect | SM+ | Sinarmas Distribusi Nusantara

Former/defunct assets:
Bank Internasional Indonesia | Orange TV | Smart Telecom (Smart Jump) | Mobile-8 (Fren | Hepi | Mobi) | Switch Mobile | Sinar Mas Inti Perkasa (Bimoli | Simas) | Navika | Cruzz | Freshplus | MyHealth (Relaxo) | KB Insurance Indonesia2 | MSIG Life Indonesia1 | Oto Multiartha | Summit Oto Finance15 | RANS Nusantara Hebat11 | SehatQ

Notes
1 Sold to MSIG (MS&AD Insurance Group).
2 Sold to KB Financial Group.
3 Minority shareholder, joint venture with Hana Financial Group.
4 Joint venture with SAIC-GM-Wuling.
5 Joint venture with Ant Group.
6 Joint venture with Sojitz.
7 Part of Plaza Indonesia Realty, a joint venture with Paradise Indonesia and Hankyu Hanshin Properties.
8 Joint venture with AEON Group.
9 Joint venture with Kawan Lama Group.
10 Joint venture with Ararasa.
11 Joint venture with RANS Entertainment and GK Hebat.
12 Joint venture with Kompas Gramedia.
13 Joint venture with Artotel Group.
14 Joint venture with Axiata.
15 Sold to Bank SMBC Indonesia.
Sinarmas logo
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Rajawali Corpora
Current companies:

Eagle High Plantations | Velo Networks | RTV | Fortuna | Archi Group | Golden Eagle Energy | Indo Mines Ltd | Rajawali Property Group

Former companies:
Bentoel Group | Express Group | RCTI | Excelcomindo Pratama | Semen Gresik | Metro | Guardian | Bank Pos | Bank Rajawali

Rajawali-Corp