2007–2012 (brand), 2007–2018 (corporate)

The Smart brand was retired in 2012 following integration with Mobile-8's Fren to form Smartfren in 2010, however, this logo continued to be used as a corporate logo until 2018.

Logo with "Hebat. Hemat." slogan

3D variant

2018–2025

In February 2018, the Smart Telecom corporate logo was changed to match with the Sinarmas logo. It was merged alongside Smartfren with XL Axiata to form XLSmart on 16 April 2025.

V • T • E  XLSmart

Jointly owned by Axiata and Sinar Mas Predecessors: XL Axiata | Smartfren Telecom Consumer brands: Mobile: XL (Prioritas | Hyfe) | Smartfren (Elite | Power UP) | Axis Home: XL Satu | Smartfren Home Corporate brands: Hypernet | LinkNet | XLSmart for Business Other assets: Sisternet Former/defunct brands: XL Axiata: Jempol | Bebas | Xplor | Jimat | Live.On | Elevenia | First Media Smartfren: Smart Telecom (Jump) | Andromax | Mobile-8 (Fren | Hepi | Mobi) | Switch Mobile | Komselindo | Metrosel | Telesera | BissTel