2011–2019
On 28 March 2011, Mobile-8 changed its name into Smartfren Telecom, two months after the Smartfren brand changed its wordmark.
2011–2018
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On 8 June 2011 at the 8th Indonesian Cellular Show, Smartfren Telecom unveiled a new identity and logo, resembling an ear and an eye; two body parts that represent its services.
It also introduced a new slogan: Live Smart.
2018–2025
In February 2018, Smartfren Telecom changed its corporate logo to match with the Sinarmas logo; however, the consumer logo began to use the 2011 wordmark instead. On 16 April 2025, Smartfren Telecom merged with XL Axiata to form XLSmart.
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Smartfren Telecom |
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| Jointly owned by Axiata and Sinar Mas
Predecessors: Consumer brands: Corporate brands: Other assets: Former/defunct brands:  |