In 1989, Ericsson's Radio Systems division formed a joint venture company with General Electric under the name of Ericsson GE Mobile Communications. The company consisted of all mobile phone activity of both companies in Sweden and USA. Its products were sold mostly under both Ericsson and GE brands. Due the severe cooperation problems between two companies and inability to break to the US cellular phone market, GE eventually left out of the joint venture in 1993, and it became a wholly owned subsidiary of Ericsson.
Ericsson GE Mobile Communications changed its name to Ericsson Mobile Communications and used its parent company's logo.
Sony Ericsson
2001–2012
Designer:
Takuya Kawagoe
Typography:
Handel Gothic (modified)
Launched:
October 1, 2001
On October 1, 2001, Sony acquired half of Ericsson Mobile's shares and the venture became Sony Ericsson. The logo represents the letters s and e merged in a single sphere with a green center, called "liquid energy".
The Sony Ericsson brand was discontinued in February 2012 when Sony acquired Ericsson's shares in the company. Despite that, the "liquid energy" symbol was still present on back covers up to 2013.
Wordmark
Wordmark print
Wordmark with the slogan "make.believe" (2009–2012)
Wordmark print with the slogan "make.believe" (2009–2012)
Color variants
Magenta symbol variant
Horizontal variant
Sony Mobile Communications
2012–2021
Designer:
Yasuo Kuroki
Typography:
Clarendon Medium (modified)
Launched:
1973 (originally) February 16, 2012
On February 16, 2012, Sony Ericsson changed its name to Sony Mobile Communications. In January 2013, the company moved its headquarters in Sweden to Sony's headquarters in Japan. On April 1, 2021, Sony integrated its electronics businesses including Sony Mobile into one company called Sony Corporation (now Sony Group Corporation).
1 A Sony/PlayStation-owned subsidiary not under PlayStation Studios 2 Joint venture with Endeavor's esports venture RTS 3 Defunct joint venture with Bandai Namco Holdings 4 Staff moved to Codemasters Cheshire
.png "Sony Ericsson Startup Screen (1).png (94 KB)")
.png "Sony Ericsson Startup Screen (2).png (92 KB)")
.png "Sony Ericsson startup (2000s).png (33 KB)")
.svg "Sony Ericsson (Wordmark).svg (13 KB)")
_(Print).svg "Sony Ericsson (Wordmark) (Print).svg (13 KB)")
.svg "Sony Ericsson make.believe (Print).svg (15 KB)")
.svg "Sony Ericsson (Symbol; Magenta).svg (12 KB)")
