1892–1899	1899–1909	1909–1969	1969–1987	1987–1998	1998–2024 (corporate), 1998–present (brand)	2004–2024 (corporate), 2004–present (brand)

1892–1899

General Electric was originally established on April 15, 1892, through the merger of the Edison General Electric Company and the Thomson-Houston Electric Company.

1899–1909

The basic form of this logo would continue to be used as the company's logo today, albeit in several redesigned forms. The true designer of this logo is disputed, with different accounts claiming different origins. It has been attributed to Arthur L. Rich, an employee in the company’s catalog department, Sven Stalberg, a draftsman for the company, and Charles Kelley, an employee of Stalberg’s.

1909–1969

1969–1987

This logo was still used on some products for some time after 1987.

1987–1998

In 1987, the GE logo was refined to coincide with the "We bring good things to life" campaign.

1998–2024 (corporate), 1998–present (brand)

2004–2024 (corporate), 2004–present (brand)

In July 2004, the GE logo underwent a color change to blue, coinciding with the debut of the Inspira font and the "Imagination at Work" campaign to signify its transformation from an old American industrial conglomerate to a sleeker company for the 21st century.

In 2021, General Electric announced plans to cease being a conglomerate and to split into three separate companies. GE HealthCare, which comprises their existing health care business, was spun off on January 4, 2023, followed by GE Vernova, which comprises GE's energy business, on April 2, 2024. This left the company with its remaining division, GE Aerospace, which became the legal successor to the original General Electric Company (with this legal name being retained).

External links

• Official website

V • T • E  General Electric

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