Opel — logos

This page only shows primary logo variants.

For other related logos and images, see:

Other



1862–1910	1889–1899	1899–1902	1902–1906	1906–1909	1909–1910	1910–1936


1936–1952	1937–1950 (secondary)	1937–1947	1947–1954	1950–1970 (secondary)	1954–1963	1963–1964


1964–1970	1970–1978	1978–1987	1987–2002	1995–2002	2002–2007	2007–2009


2009–2017	2017–2020	2020–2023	2023–present

1862–1910

Originally Opel was a brand of sewing machines and its first logo featured the initials of the founder of this brand - Adam Opel. Later, in 1886, the company started producing bicycles, and this company changed the logo two years later. This logo was used until 1910 on their sewing machines, bicycles, and first cars.

1889–1899

In 1893, Opel start to add on various bike models the name Victoria, the Roman goddess of victory. This logo was an adaptation made from the previous logo. That's the first one that used a bike as an Opel symbol.

1899–1902

In 1899, Opel started the production of cars that was maintained until today. This logo appeared just on their first advertisements talking about their new automobiles. The first cars made by Opel haven't got a badge.

1902–1906

Designer:

Unknown

Typography:

Aldine Condessed Bold

Launched:

1902

1906–1909

1909–1910

1910–1936

1936–1952

1936–1950 (secondary)

In the 1950s and 1960s, the oval sign with the inversion of the yellow/white colours in the border officially served as company logo for Opel and its dealers, who were also called ‘service stations’. The original form of the logo had already been developed in 1937 concurrently to the two blitz symbols.^[1]

1936–1947

From 1934, a stylised Zeppelin adorned Opel vehicles as a hood ornament – once a symbol of human innovation and technical progress. For the two-dimensional representation, the emblem was integrated in a wheel, the symbol of human mobility on Earth. Numerous variations were created, in the 1950s always with the ‘dorsal fin’. The logos appeared on radiator grilles, steering-wheel hubs, wheel caps and rear lids as well as on various printed materials, mostly pointing to the left.^[1] This was the logo used on advertising until 1947.

1947–1954

This was the logo used on advertising until 1954.

1950–1970 (secondary)

After the introduction of a new Corporate Identity in 1970, this logo (that was also known as the “Opel egg”), stopped to be used.^[1]

1954–1963

This logo was used for adverts (until 1963) and as a badge (until 1959). The previous one was an example of a badge that was used with this one just on cars and as only a symbol. The symbol of this logo was inspired by the badge that was already used before

1963–1964

In late 1963 the Zeppelin, which had become very abstract, was turned into a lightning bolt, the Blitz – a symbol that the Opel graphic designers had been using sporadically since 1930.^[1] This logo was used for a few months.

1964–1970

This logo was only used on Opel advertising since 1964 to 1970.

1970–1978

This logo would continue to be used in the UK throughout the early 1980s, before such operations were renamed to that of its British sister brand, Vauxhall.

1978–2002

1978–1987

1987–2002

This logo was used on Opel advertising since 1987 to 2002. The badge was just an metallic version of the circle and the blitz symbol since 1987 to 1991 and 1995 to 2002. Since 1991 until 1995, Opel cars had a different badge.

1995–2002

This logo was used at the same time that the logo of 1987 on advertising.

2002–2009

2002–2007

Designer:

Interbrand

Typography:

Opel Next (custom-designed)

Launched:

2002

2007–2009

2009–2017

Designer:

Mathias Lamken

Typography:

Opel Sans (custom-designed)

Launched:

October 2008 (badge); September 2009 (advertising)

This logo debuted on the Insignia in October 2008. It was initially used as a badge, but this logo started to be used on advertising in September 2009, debuting the automaker's new slogan, Wir leben Autos. It was used until 2020 as a badge, with the last model to use the badge being the Mokka X.

2017–2020

Designer:

Mathias Lamken

Typography:

Opel Sans

Launched:

2017

In 2017, GM sold Opel to Groupe PSA and has since been part of Groupe PSA ever since. Even though this logo is no longer used as of 2020, it was nevertheless reused as a badge for 2021.

2020–2023

Designer:

Monotype Imaging (typeface, corporate)

Typography:

Allumi Std Extended Extra Bold (logo)
Opel Next (custom-designed, corporate)

Launched:

September 23, 2020

This new logo, a thinned out version of the 2017 logo, first appeared in ads worldwide, with the introduction of a new custom font called Opel Next. In 2020, the merger of both PSA and FCA was announced, thus forming the Stellantis group, where Opel and other brands entered in 2021.

2023–present

Designer:

Unknown

Typography:

Allumi Std Extended Extra Bold

Launched:

June 26, 2023

References

↑ ^1.0 ^1.1 ^1.2 ^1.3 OPEL - Signs of the times

External links

Official website

[Sign_of_the_times-1] 1.0 ^1.1 ^1.2 ^1.3 OPEL - Signs of the times

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