In 1913, Chevrolet introduced its "bowtie" logo, which they have used since with minor design tweaks along the way.
1914–1934
SVG NEEDED
1934–1950
1934–1940
1940–1950
1943–1945
1950–1964
Designer:
Unknown
Typography:
Times New Roman Bold Italic
Launched:
1950
1964–1976
1976–1988
1988–2002
The symbol is still used as a print logo.
1994–2001
2001–2002
SVG NEEDED
2002–present
2002–2024
Designer:
Tom Speedwell
Typography:
Custom
Launched:
2002
2002–2010
2010–2024
2010–2013
The badge first appeared on the Beat, Groove and Trax concept cars that were displayed at the 2007 New York International Auto Show. In the U.S., the new logo started to be featured on the vehicles themselves from the 2009 model year. It is still used for dealers and badges, as well as racing firesuits for Chevrolet drivers until 2025.
While after Chevrolet introduced the slogan "Find New Roads" on January 8, 2013[1], the bowtie symbol has been largely altered.
A monochrome version was later featured on the Camaro and Bolt in 2016 as the badge which would make their way to all vehicles after 2018. By 2021, this logo would no longer be used as the emblem for vehicles but it is still used on the website until 2023. This logo is still used as their website favicon and YouTube watermark until 2025.
2023–2025
Designer:
Unknown
Typography:
Custom
Launched:
October 27, 2023
2023–2025 (print)
Designer:
Unknown
Typography:
Custom (wordmark) Louis / Chevy Sans (brand)
Launched:
October 27, 2023
As Chevrolet focused on its electric vehicles, they started prioritizing the print logo alongside a new slogan "Together let's drive" in 2023.
2024–2025
Designer:
Unknown
Typography:
None (logo) Chevy Sans (brand)
Launched:
May 2, 2024
Chevrolet later slowly launched this simpler, less detailed rendition of the 2010 badge to their website on May 2, 2024 in the United States starting with the Spring Into Adventure sales event pictures on the front page before expanding it to commercials and their social media starting with their YouTube channel on May 23 of the same year.
