This was the first iteration of its well-known logo. Although the logo would change in 1975 as a corporate logo, it would remain on badges until 1990.
1975–1976
SVG NEEDED
1976–1990
SVG NEEDED
1990–2002
3D variant
As the logo changed in 2001 for the Buick Rendezvous, the 1990 logo was still used until 2002 for the 2003 models.
2002–2023
2002–2015
SVG NEEDED
This logo was still used on some cars until 2023.
2015–2023 (primary); 2023–present (secondary)
SVG NEEDED
2023–present
Stacked variant
Print variant
Print stacked variant
Symbol
Print symbol
On February 16, 2023, Buick unveiled a new version of its 2002 logo. The circle from the previous two versions was removed, the three shields were redesigned and are now aligned horizontally rather than diagonally, and the font on the "Buick" wordmark was changed. The news of the company redesigning its logo was foreshadowed when it was discovered that General Motors filed a trademark on March 16, 2022, with the United States Patent and Trademark Office, with said trademark involving a new Buick logo, though the filing did not mention if the new logo would have colors or be monochromatic.[1]