logos
2006–2012 2013–2017 2017–present (brand), 2017–2019 (product line)
2006–2012 2013–2017 2017–present (brand), 2017–2019 (product line)

2006–2012

MacBook 2006

The first MacBook logo featured the "MacBook" text in the Adobe Myriad font, with a white to black gradient (from top to bottom).

2013–2017

MacBook logo

In 2013, the boldness was removed from the text and the text was now colored gray.

2017–present (brand), 2017–2019 (product line)

MacBook

This logo updated the font of the MacBook text to the San Francisco font. The boldness was re-added and the text was now colored black.

On July 9, 2019, the 12-inch MacBook was discontinued. However, the MacBook logo is still used for the MacBook Air and MacBook Pro sub-brands. In March 4, 2026, the MacBook Neo was introduced.

◄ iBook
MacBook
  V • T • E 
Hardware

Mac: iMac | MacBook (Neo | Air | Pro) | Mini | Studio
Compact devices: TV | iPhone (Models) | iPad (Air | Mini | Pro) | Vision Pro | Watch | HomePod (Mini)
Accessories: Pencil | AirPods (Pro | Max) | AirTag | MagSafe
Microprocessors/SoCs: M1 (Pro | Max | Ultra) | M2 (Pro | Max | Ultra) | M3 (Pro | Max | Ultra) | M4 (Pro | Max) | M5 (Pro | Max) | R1
Monitors: Studio Display (XDR)

Operating systems

  V • T • E 
Applications and services

AirPort Utility | App Store | App Store Connect | Apple Business | Apple Developer | Apple Store | Apple TV Remote | Books | Calculator | Calendar | Camera | Classroom | Clock | Code Scanner | Compass | Contacts | FaceTime | Feedback Assistant | Files | Final Cut Camera | Find My | Fitness | Freeform | Game Center | Games | GarageBand | Health | Home | iCloud | Image Playground | iMovie | Invites | iTunes Remote | iTunes Store | Apple Creator Studio (Keynote | Pages | Numbers) | Journal | Logic Remote | Magnifier | Mail | Maps | Measure | Messages | Mindfulness | Music | Music Classical | News | Notes | Passwords | Phone | Photos | Podcasts | Preview | Print Center | Reminders | Safari | Settings | Shortcuts | Siri | Sports | Stocks | Support | Texas Hold'em | TestFlight | Tips | Translate | TV | Videos (China only) | Vision Pro | Voice Memos | VoiceOver | Wallet | Watch | Weather

Discontinued
Clips | Find My Friends | Find My iPhone | iPhoto | iTunes Movie Trailers | iTunes U | Nike+ iPod | Videos | YouTube | iWork

Other
CarPlay | iOS SDK

IOS wordmark (2017)
  V • T • E 
Applications and services

AirPort Utility | Animoji | App Store | Books | Calculator | Calendar | Camera | Classroom | Clock | Contacts | FaceTime | Feedback Assistant | Files | Final Cut Pro | Find My | Fitness | Freeform | Game Center | Games | GarageBand | Health | Home | iCloud | Image Playground | iMovie | iTunes Store | iWork (Keynote | Pages | Numbers) | Journal | Logic Pro (Remote) | Magnifier | Mail | Maps | Measure | Messages | Music | News | Notes | Passwords | Phone | Photo Booth | Photos | Podcasts | Preview | Reminders | Safari | Settings | Shortcuts | Siri | Stocks | Support | Texas Hold'em | Tips | Translate | TV | Videos (China only) | Voice Memos | VoiceOver | Wallet | Weather

Discontinued
iTunes Movie Trailers

Other
iPadOS SDK

IPadOS 2019
  V • T • E 
Applications and services

Activity Monitor | Add Printer | AirPort Utility | App Store | Apple Developer | Apps | AppleScript Utility | Archive Utility | Audio MIDI Setup | Automator | Bluetooth File Exchange | Books | Boot Camp Assistant | Business | Calculator | Calendar | Chess | Certificate Assistant | Classroom | Clock | ColorSync Utility | Compressor | Configurator | Console | Contacts | Desk View | Dictionary | Digital Color Meter | Directory Utility | Disk Utility | DiskImageMounter | DVD Player | Erase Assistant | Expansion Slot Utility | FaceTime | Feedback Assistant | Final Cut Pro | Finder | Find My | Folder Actions Setup | Font Book | Freeform | Game Center | Games | GarageBand | Grapher | Home | iCloud | Icon Composer | Image Capture | Image Playground | Immersive Video Utility | iMovie | Impulse Response Utility | Install Command Line Developer Tools | Installer | Instruments | iOS App Installer | iPhone Mirroring | Keynote | Pages | Numbers | Journal | Keychain Access | Logic Pro | Magnifier | Mail | MainStage | Maps | Medical Imaging Calibrator | Messages | Migration Assistant | Mission Control | Motion | Music | News | Notes | Passwords | Phone | Photo Booth | Photomator | Photos | Pixelmator Pro | Podcasts | Preview | Print Center | Pro Display Calibrator | QuickTime Player | Reality Composer | Reality Composer Pro | Reality Converter | Reminders | Remote Desktop | Safari | Screen Sharing | Screenshot | Script Editor | SF Symbols | Shortcuts | Simulator | Siri | Spotlight | Stickies | Stocks | Swift (Playground) | System Information | Setup Assistant | System Settings | Terminal | TextEdit | Ticket Viewer | Time Machine | Tips | Transporter | TV | Voice Memos | VoiceOver Utility | Wallet | Weather | WidgetKit Simulator | Wireless Diagnostics | Xcode | Xcode Cloud

Discontinued
AirPort Setup Assistant | Apple Loops Utility | AppleWorks | Batch Monitor | Cinema Tools | Color | Bluetooth Setup Assistant | Bluetooth Serial Utility | Dashboard | Dashcode | Directory | DVD Studio Pro | Exposé | Final Cut Express | Final Cut Server | Find My Friends | Find My Mac | Front Row | Help | iBooks Author | iChat | iDVD | Interface Builder | Internet Connect | iPhoto | iPod Reset Utility | iPod Updater | iSync | iTunes | iWeb | iWork | Jar Launcher | Java Preferences | Java Web Start | Keyboard Setup Assistant | Launchpad | LiveType | Logic Express | MacBook EFI Firmware Update | MacDraw | MacPaint | MacWrite | NetInfo Manager | Network Diagnostics | Network Utility | OBDC Administrator | Podcast Capture | Podcast Publisher | Printer Setup Utility | Project Builder | Quartz Composer | QuickTime | QuickTime Broadcaster | QuickTime Streaming Server | RAID Utility | Remote Install Mac OS X | Server | Shake | Sherlock | SimpleText | Soundtrack Pro | Spaces | Storage Management | System Image Utility | WaveBurner | WebObjects | X11

MacOS wordmark (2017)
  V • T • E 
Applications and services

Activity | Alarms | Apple Developer | Audiobooks | Blood Oxygen | Calculator | Calendar | Camera Remote | Clock | Compass | Contacts | Cycle Tracking | Depth | ECG | Find Devices | Find Items | Find People | Heart Rate | Home | Mail | Maps | Medications | Memoji | Messages | Mindfulness | Music | Music Recognition | News | Notes | Noise | Now Playing | Phone | Photos | Podcasts | Reminders | Remote | Settings | Shortcuts | Siren | Siri | Sleep | Stocks | Stopwatch | Tides | Timers | Tips | Translate | Vitals | Voice Memos | Walkie-Talkie | Wallet | Weather | Workout | World Clock

Discontinued
Radio

Apple watchOS wordmark 2017
  V • T • E 
Applications and services

Animoji Stickers | App Store | Barcode Scanner | Batteries | Books | Calendar | Contacts | Encounter Dinosaurs | Family Sharing | Feedback Assistant | Files | Find My | Font Book | Freeform | Game Center | Home | iCloud | Home | Jellyfish | Keynote | Mail | Maps | Messages | Mindfulness | Music | News | Notes | Photos | Podcasts | Print Center | Quick Look | Reality Launcher | Reminders | Safari | Screen Time | Search | Settings | Shortcuts | Siri | Stocks | Spatial Gallery | Tips | TV | Voice Memos | Wallet | Widgets

VisionOS 2024

tvOS

Stores & Services
Standalone services: Apple Store (iOS app) | App Store | Books | Card | Clips | Feedback Assistant | News | Pay | Photomator | TV | GarageBand | iCloud | iMovie (Theater) | iTunes Store
Apple One: iCloud+ | Music | TV | Fitness+ | News+ | Arcade
Apple Creator Studio: Final Cut Pro (Camera) | Motion | Compressor | Pixelmator Pro | Logic Pro (Remote) | MainStage | Keynote | Numbers | Pages | Freeform

Apple Music
Beats Electronics | Radio (1 | Chill | Classic | Club | Country | Hits | Música Uno) | Shazam | Super Bowl Halftime Show (LVII | LVIII | LIX | LX)

Other
AirDrop | Carbon Neutral | Claris | Apple Devices3 | Gift Card | Apple Intelligence | Apple Original Films | Park | Safari (iOS | macOS | visionOS | Technology Preview) | Siri (macOS | visionOS) | Apple Studios | Swift | Thunderbolt1 | Worldwide Developers Conference | Xcode

Discontinued/Defunct
.Mac | Aperture | Apple I | Apple II (Plus | IIe | IIc | IIc Plus | IIGS) | Apple III (Plus) | Apple Lisa | Apple Loops Utility | Apple Music Festival | Batch Monitor | BuildDisk | Cinema Tools | Color | DVD Studio Pro | eMac | Final Cut Express | Final Cut Server | Front Row | iAd (Producer) | iBook | iBooks Author | iDisk | iDVD | iLife | iMac Pro | Interface Builder | iPod (Classic | Shuffle | Touch | Nano | Mini) | iPhoto | iTunes2 (LP | Radio) | iWork.com | iWeb | Kaleida Labs4 | Lala | LiveType | Mac Pro | Macintosh (128K | 512K | Plus | SE | SE/30 | Classic | Classic II | Color Classic | II | IIx | IIcx | IIci | IIfx | IIsi | IIvi | IIvx | LC | LC II | LC III) | Macintosh Portable | Macintosh Quadra (605 | 610 | 630 | 650 | 660AV | 700 | 800 | 840AV | 900 | 950) | MobileMe | Newton | P.A. Semi | Pippin | PowerBook | PowerBook Duo | Power Mac | PowerPC4 | Pro Display XDR | Qadministrator | Qmaster | QuickTime | Rhapsody | Safari (Windows) | Shake | SoundJam MP | Soundtrack Pro | Taligent | Texture by Next Issue | WaveBurner | WebObjects | iSight | iWork

  V • T • E 
Hardware products

NeXT Computer | NeXTcube (Turbo) | NeXTstation | NeXTdimension | NeXT MegaPixel Display | NeXT Laser Printer

Software products
NeXTSTEP | OpenStep | WebObjects | Interface Builder

NeXT-Computers-1986

Notes
1 Partnership with Intel
2 iTunes is still available on older macOS and Microsoft Windows versions
3 App exclusively available for Windows 10 and 11
4 Partnership with IBM

Apple