logos
This article is about the family of personal computers. For the original Macintosh, see Macintosh 128K. For the operating system, see macOS.
This page only shows primary logo variants.
For other related logos and images, see:
1984–1988 (primary), 1988–1997 (secondary) 1984–1988, 1995–1998 (secondary); 1988–1995 (primary) 1995–2002 2002–2014 2014–2018 2018–2020 2020–present
1984–1988 (primary), 1988–1997 (secondary) 1984–1988, 1995–1998 (secondary); 1988–1995 (primary) 1995–2002 2002–2014 2014–2018 2018–2020 2020–present

Macintosh

1984–1988 (primary), 1988–1997 (secondary)

Macintosh 1984
Designer:  Tom Hughes and John Casado
Typography:  None
Launched:  January 24, 1984

The "Picasso" logo, designed by Tom Hughes and John Casado, was used in the Mac's original packaging and documentation.[1] It continued in use until the release of Mac OS 8.6, mainly appearing on the welcome splash that read "Welcome to Macintosh".

1984–1988, 1995–1998 (secondary); 1988–1995 (primary)

Mac 1988
Designer:  Unknown
Typography:  Apple Garamond
Launched:  May 23, 1984 (first use)
April 30, 1988 (primary)

The earliest known usage of this logo occurred at the 30th Anniversary College Bowl from May 23, 1984, which Apple was a sponsor of it.

Mac

From its rebranding as Mac until 2020, the Finder icon, alongside the wordmark, has traditionally been used as the logo.

1995–2014

1995–2002

Mac logo
Designer:  Unknown
Typography:  Apple Garamond
Launched:  March 23, 1995

2002–2014

Mac 2002
Designer:  Unknown
Typography:  Myriad
Launched:  April 29, 2002

Beginning on April 29, 2002, with the launch of the eMac, the Mac text was updated to use the semibold variant of Myriad, replacing Garamond as Apple’s corporate font.

2014–2020

2014–2018

Mac (2014)
Designer:  Unknown
Typography:  Myriad
Launched:  June 2, 2014

2018–2020

Mac-logo-2018
Designer:  Unknown
Typography:  San Francisco
Launched:  September 24, 2018

In 2018, the Mac text was updated to use the custom San Francisco font.

2020–present

Apple Mac (2020, with Apple logo)
Designer:  Unknown
Typography:  San Francisco
Launched:  November 12, 2020

In 2020, the Finder icon was replaced by the Apple logo alongside the wordmark after the launch of macOS Big Sur, to unify the look of other Apple's products.


  V • T • E 
Hardware

Mac: iMac | MacBook (Neo | Air | Pro) | Mini | Studio
Compact devices: TV | iPhone (Models) | iPad (Air | Mini | Pro) | Vision Pro | Watch | HomePod (Mini)
Accessories: Pencil | AirPods (Pro | Max) | AirTag | MagSafe
Microprocessors/SoCs: M1 (Pro | Max | Ultra) | M2 (Pro | Max | Ultra) | M3 (Pro | Max | Ultra) | M4 (Pro | Max) | M5 (Pro | Max) | R1
Monitors: Studio Display (XDR)

Operating systems

  V • T • E 
Applications and services

AirPort Utility | App Store | App Store Connect | Apple Business | Apple Developer | Apple Store | Apple TV Remote | Books | Calculator | Calendar | Camera | Classroom | Clock | Code Scanner | Compass | Contacts | FaceTime | Feedback Assistant | Files | Final Cut Camera | Find My | Fitness | Freeform | Game Center | Games | GarageBand | Health | Home | iCloud | Image Playground | iMovie | Invites | iTunes Remote | iTunes Store | Apple Creator Studio (Keynote | Pages | Numbers) | Journal | Logic Remote | Magnifier | Mail | Maps | Measure | Messages | Mindfulness | Music | Music Classical | News | Notes | Passwords | Phone | Photos | Podcasts | Preview | Print Center | Reminders | Safari | Settings | Shortcuts | Siri | Sports | Stocks | Support | Texas Hold'em | TestFlight | Tips | Translate | TV | Videos (China only) | Vision Pro | Voice Memos | VoiceOver | Wallet | Watch | Weather

Discontinued
Clips | Find My Friends | Find My iPhone | iPhoto | iTunes Movie Trailers | iTunes U | Nike+ iPod | Videos | YouTube | iWork

Other
CarPlay | iOS SDK

IOS wordmark (2017)
  V • T • E 
Applications and services

AirPort Utility | Animoji | App Store | Books | Calculator | Calendar | Camera | Classroom | Clock | Contacts | FaceTime | Feedback Assistant | Files | Final Cut Pro | Find My | Fitness | Freeform | Game Center | Games | GarageBand | Health | Home | iCloud | Image Playground | iMovie | iTunes Store | iWork (Keynote | Pages | Numbers) | Journal | Logic Pro (Remote) | Magnifier | Mail | Maps | Measure | Messages | Music | News | Notes | Passwords | Phone | Photo Booth | Photos | Podcasts | Preview | Reminders | Safari | Settings | Shortcuts | Siri | Stocks | Support | Texas Hold'em | Tips | Translate | TV | Videos (China only) | Voice Memos | VoiceOver | Wallet | Weather

Discontinued
iTunes Movie Trailers

Other
iPadOS SDK

IPadOS 2019
  V • T • E 
Applications and services

Activity Monitor | Add Printer | AirPort Utility | App Store | Apple Developer | Apps | AppleScript Utility | Archive Utility | Audio MIDI Setup | Automator | Bluetooth File Exchange | Books | Boot Camp Assistant | Business | Calculator | Calendar | Chess | Certificate Assistant | Classroom | Clock | ColorSync Utility | Compressor | Configurator | Console | Contacts | Desk View | Dictionary | Digital Color Meter | Directory Utility | Disk Utility | DiskImageMounter | DVD Player | Erase Assistant | Expansion Slot Utility | FaceTime | Feedback Assistant | Final Cut Pro | Finder | Find My | Folder Actions Setup | Font Book | Freeform | Game Center | Games | GarageBand | Grapher | Home | iCloud | Icon Composer | Image Capture | Image Playground | Immersive Video Utility | iMovie | Impulse Response Utility | Install Command Line Developer Tools | Installer | Instruments | iOS App Installer | iPhone Mirroring | Keynote | Pages | Numbers | Journal | Keychain Access | Logic Pro | Magnifier | Mail | MainStage | Maps | Medical Imaging Calibrator | Messages | Migration Assistant | Mission Control | Motion | Music | News | Notes | Passwords | Phone | Photo Booth | Photomator | Photos | Pixelmator Pro | Podcasts | Preview | Print Center | Pro Display Calibrator | QuickTime Player | Reality Composer | Reality Composer Pro | Reality Converter | Reminders | Remote Desktop | Safari | Screen Sharing | Screenshot | Script Editor | SF Symbols | Shortcuts | Simulator | Siri | Spotlight | Stickies | Stocks | Swift (Playground) | System Information | Setup Assistant | System Settings | Terminal | TextEdit | Ticket Viewer | Time Machine | Tips | Transporter | TV | Voice Memos | VoiceOver Utility | Wallet | Weather | WidgetKit Simulator | Wireless Diagnostics | Xcode | Xcode Cloud

Discontinued
AirPort Setup Assistant | Apple Loops Utility | AppleWorks | Batch Monitor | Cinema Tools | Color | Bluetooth Setup Assistant | Bluetooth Serial Utility | Dashboard | Dashcode | Directory | DVD Studio Pro | Exposé | Final Cut Express | Final Cut Server | Find My Friends | Find My Mac | Front Row | Help | iBooks Author | iChat | iDVD | Interface Builder | Internet Connect | iPhoto | iPod Reset Utility | iPod Updater | iSync | iTunes | iWeb | iWork | Jar Launcher | Java Preferences | Java Web Start | Keyboard Setup Assistant | Launchpad | LiveType | Logic Express | MacBook EFI Firmware Update | MacDraw | MacPaint | MacWrite | NetInfo Manager | Network Diagnostics | Network Utility | OBDC Administrator | Podcast Capture | Podcast Publisher | Printer Setup Utility | Project Builder | Quartz Composer | QuickTime | QuickTime Broadcaster | QuickTime Streaming Server | RAID Utility | Remote Install Mac OS X | Server | Shake | Sherlock | SimpleText | Soundtrack Pro | Spaces | Storage Management | System Image Utility | WaveBurner | WebObjects | X11

MacOS wordmark (2017)
  V • T • E 
Applications and services

Activity | Alarms | Apple Developer | Audiobooks | Blood Oxygen | Calculator | Calendar | Camera Remote | Clock | Compass | Contacts | Cycle Tracking | Depth | ECG | Find Devices | Find Items | Find People | Heart Rate | Home | Mail | Maps | Medications | Memoji | Messages | Mindfulness | Music | Music Recognition | News | Notes | Noise | Now Playing | Phone | Photos | Podcasts | Reminders | Remote | Settings | Shortcuts | Siren | Siri | Sleep | Stocks | Stopwatch | Tides | Timers | Tips | Translate | Vitals | Voice Memos | Walkie-Talkie | Wallet | Weather | Workout | World Clock

Discontinued
Radio

Apple watchOS wordmark 2017
  V • T • E 
Applications and services

Animoji Stickers | App Store | Barcode Scanner | Batteries | Books | Calendar | Contacts | Encounter Dinosaurs | Family Sharing | Feedback Assistant | Files | Find My | Font Book | Freeform | Game Center | Home | iCloud | Home | Jellyfish | Keynote | Mail | Maps | Messages | Mindfulness | Music | News | Notes | Photos | Podcasts | Print Center | Quick Look | Reality Launcher | Reminders | Safari | Screen Time | Search | Settings | Shortcuts | Siri | Stocks | Spatial Gallery | Tips | TV | Voice Memos | Wallet | Widgets

VisionOS 2024

tvOS

Stores & Services
Standalone services: Apple Store (iOS app) | App Store | Books | Card | Clips | Feedback Assistant | News | Pay | Photomator | TV | GarageBand | iCloud | iMovie (Theater) | iTunes Store
Apple One: iCloud+ | Music | TV | Fitness+ | News+ | Arcade
Apple Creator Studio: Final Cut Pro (Camera) | Motion | Compressor | Pixelmator Pro | Logic Pro (Remote) | MainStage | Keynote | Numbers | Pages | Freeform

Apple Music
Beats Electronics | Radio (1 | Chill | Classic | Club | Country | Hits | Música Uno) | Shazam | Super Bowl Halftime Show (LVII | LVIII | LIX | LX)

Other
AirDrop | Carbon Neutral | Claris | Apple Devices3 | Gift Card | Apple Intelligence | Apple Original Films | Park | Safari (iOS | macOS | visionOS | Technology Preview) | Siri (macOS | visionOS) | Apple Studios | Swift | Thunderbolt1 | Worldwide Developers Conference | Xcode

Discontinued/Defunct
.Mac | Aperture | Apple I | Apple II (Plus | IIe | IIc | IIc Plus | IIGS) | Apple III (Plus) | Apple Lisa | Apple Loops Utility | Apple Music Festival | Batch Monitor | BuildDisk | Cinema Tools | Color | DVD Studio Pro | eMac | Final Cut Express | Final Cut Server | Front Row | iAd (Producer) | iBook | iBooks Author | iDisk | iDVD | iLife | iMac Pro | Interface Builder | iPod (Classic | Shuffle | Touch | Nano | Mini) | iPhoto | iTunes2 (LP | Radio) | iWork.com | iWeb | Kaleida Labs4 | Lala | LiveType | Mac Pro | Macintosh (128K | 512K | Plus | SE | SE/30 | Classic | Classic II | Color Classic | II | IIx | IIcx | IIci | IIfx | IIsi | IIvi | IIvx | LC | LC II | LC III) | Macintosh Portable | Macintosh Quadra (605 | 610 | 630 | 650 | 660AV | 700 | 800 | 840AV | 900 | 950) | MobileMe | Newton | P.A. Semi | Pippin | PowerBook | PowerBook Duo | Power Mac | PowerPC4 | Pro Display XDR | Qadministrator | Qmaster | QuickTime | Rhapsody | Safari (Windows) | Shake | SoundJam MP | Soundtrack Pro | Taligent | Texture by Next Issue | WaveBurner | WebObjects | iSight | iWork

  V • T • E 
Hardware products

NeXT Computer | NeXTcube (Turbo) | NeXTstation | NeXTdimension | NeXT MegaPixel Display | NeXT Laser Printer

Software products
NeXTSTEP | OpenStep | WebObjects | Interface Builder

NeXT-Computers-1986

Notes
1 Partnership with Intel
2 iTunes is still available on older macOS and Microsoft Windows versions
3 App exclusively available for Windows 10 and 11
4 Partnership with IBM

Apple