The name Google Store has been around since 1999 with Google's launch of with their Google-branded merchandise. Today, the Google Store name and Google Merchandise names are used for different purposes.
Google Store
1999-2003

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The Google Store is officially launched in 1999. It carried Google merchandise.
2003-2010
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During 2009, YouTube got its own section of the Google Store dedicated to YouTube merchandise.
2010-2014

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2014-2015

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On 2015, the section for YouTube Merchandise alongside Google merchandise itself was moved under Google Merchandise Store after the rebrand that took effect on September 2015.
Google Merchandise
Store 2015-2024

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This website merged together all Google merchandise brands. The Google Store name was now being used for their electronics store.
Shop (2024-present)

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Around the start of 2024, Google changed the domain from googlemerchandisestore.com to merch.google, alongside changing the Store to a Shop.
| Part of Alphabet Inc.
Staple services
Google Play Platforms & Services
Hardware
Development & Enterprise
Hoaxes Other Former Defunct Notes
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