Google — logos

This page only shows primary logo variants.

For other related logos and images, see:



1996–1997	1997–1998	August? 1998	1998–1999	1999–2010


2010–2013	2013–2015	2015–2026	2026–present

Google is an American internet-technology company based in Mountain View, California^[1]. Founded as a search engine, Google focuses on developing everyday technologies for the consumer, ranging from browsers to smartphones to video uploading services. As the largest subsidiary of Alphabet Inc., Google has an international presence in the technology market, being known by billions.

BackRub

1996–1997

Designer:

Stanford University members

Typography:

Impact

Launched:

March 3, 1996

The predecessor to Google was BackRub, a web search project that launched in March 3, 1996 at Stanford University.^[1]^[2]^[3]

Google (first era)

1997–1998

Designer:

Carl P.

Typography:

Arial Black (modified)

Launched:

September 15, 1997

Google was launched late in 1997.^[4] This logo, based on a default WordArt preset^[5], was used during Google's developing stage at Stanford University, but Google wasn't an official company yet. In 1998, Google was officially established as a company and began to expand.

August? 1998

BETTER LOGO NEEDED

Designer:

Sergey Brin

Typography:

Berthold Baskerville Bold

Launched:

Unknown

In 1998, the logo's color scheme was finalized, with the uppercase "G" and the "l" in green, the first "o" and the "e" in red, the second "o" in yellow, and the lowercase "g" in blue, and the logo started using a new font known as Baskerville Bold. This logo was created using the free graphics program GIMP. ^{[citation needed]} This logo, however, was very short-lived and would be replaced within the same year.

Google!

1998–1999

Designer:

Larry Page

Typography:

Berthold Baskerville Bold

Launched:

Unknown

In 1998, the uppercase "G" at the beginning of the wordmark was colored blue, the logo is a bit smaller, the logo is now floating instead of indented in, the letters now have different hues and are more rounded, and an exclamation point was added at the end of the wordmark, possibly to mimic the Yahoo! logo. Similar to the previous logo, it was also made in GIMP^[6] , and had its original file released for people to mess with it.^[7]

This logo appears as an easter egg if you search "Google in 1998", complete with the old interface from the said year, save the bottom page numbers, as they use the letters from the next logo. For the color scheme, the company used primary colors for all the letters, except for the green "l", which is a secondary color. This "brought back the idea that Google doesn't follow the rules".

On September 27, 2025, Google reused this logo to celebrate 27 years of the website.

Google (second era)

1999–2010

Designer:

Ruth Kedar

Typography:

Catull BQ

Launched:

May 31, 1999

On May 31, 1999, Google introduced a new logo designed by Ruth Kedar. This logo was made for the final phases of Google Beta, later when Google finished its development in late 1999, they continued to use this logo. A new typeface, Catull, replaced Berthold Baskerville as the font for the logo, and the exclamation point was removed. This remained the basis for the logo until August 31, 2015, and is arguably the most familiar and popular logo on the internet, due to its 11-year lifespan.

2010–2013

Designer:

Ruth Kedar

Typography:

Catull BQ

Launched:

November 7, 2009 (preview)
May 6, 2010 (official)

The first change to the Google logo in 11 years was first previewed on November 7, 2009^[8], and was officially launched on May 6, 2010. It utilizes an identical typeface to the previous logo, with refined shading and colors. Shortly after, Google also introduced a new layout for all its services on the same day it was launched.

2013–2015

Designer:

Ruth Kedar

Typography:

Catull BQ (modified)

Launched:

September 19, 2013

The logo was given a two-dimensional effect to blend in with Google's most recent products, also foreshadowing the introduction of the Material Design language the following year. This logo was first introduced on September 19, 2013, but was previewed a week prior.^[9] Some subtle differences include serifs with straightened acute angles on the uppercase "G," a straighter "l", a straighter angle on the lowercase "g" and a connected horizontal bar on the "e". The old 2010 Google logo remained in use on some pages and services, such as Google Doodles, Google Finance, Google Sites, Google News, Google AdWords, Gmail and Google Map Maker for a period of time. This logo is still used on older versions of devices.

2015–2026

Designer:

In-house^[10]

Typography:

Product Sans (custom-designed, modified, logo)
Google Sans (custom-designed, corporate)

Launched:

September 1, 2015^[11]

On September 1, 2015, Google introduced a new logo with an entirely new font for the first time in 16 years. Another notable change to the wordmark was that the lower-case 'g' became single-story, opposed to Catull's double-story approach. It has a different color palette, and the gradients were dropped from the logo. Like before, the previous logo was still used for some time on certain pages, including Google Play, before it was replaced with this logo.

The redesign was mainly influenced by a trend with technology companies simplifying their logos to make them more recognizable on the growing number of electronic devices that use their services. With this redesign, a new typeface called Product Sans was introduced as the font for the logo and Google services, the green, yellow and red colors used on the wordmark were refreshed to better contrast each other, and the image size was reduced from 14,000 bytes to 302 bytes to suite low bandwidth areas (a size-optimized version known as Google Sans was later created in 2018). Additionally, this redesign likely pertains to the then-recent launch of Alphabet Inc. a few weeks prior, whose logo carries relatively the same font as this logo. On May 12, 2025, Google updated its icon, maintaining the font and main logo from 2015.

Like the previous logos, the "e" in the logo is tilted (as emphasized by the nudge it is given in the Google Doodle and intro video) as a reminder that Google "will always be an unconventional company". The new logo is also accompanied by a new icon that sports the colors of the main wordmark and uses an uppercase "G" (which the Google favicon from 1999-2008 also used) as opposed to a lowercase "G". Another new branding asset introduced with the rebrand is a set of circles colored with the colors of the wordmark, which act as a method of communicating with the user in Google's search app.

2026–present

Designer:

In-house

Typography:

Google Sans (custom-designed, modified)

Launched:

May 12, 2026 (Googlebook)
May 19, 2026 (official)

On May 19, 2026, during the 2026 Google I/O keynote^[12] ― during which, the 2026 and 2015 logos were used interchangeably ― and coinciding with the rollout of redesigned Google Workspace suite icons, Google tweaked the typography of its logo, with the updated logo slowly rolling out across the namesake search engine throughout the week.

A week prior, on May 12, Google had unveiled the Googlebook, whose logo includes the updated Google typography in a single-color aesthetic.^[13]

References

↑ ^1.0 ^1.1 From the garage to the Googleplex. Google. Archived from the original on March 27, 2025.
↑ Koller, David (January, 2004). Origin of the name "Google". Archived from the original on March 10, 2005.
↑ McAlone, Nathan (October 5, 2015). The true story behind Google's hilarious first name: BackRub. Business Insider. Archived from the original on October 9, 2015.
↑ Jenkins, Nicholas (September 15, 2007). "do you moon-google?". Archived from the original on January 17, 2021.
↑ "Word screenshot". Archived from the original on January 25, 2025.
↑ "Google Stickers Page". Google. Archived from the original on February 24, 1999.
↑ https://www.google.com/logos/google5.xcf Original page for it was removed, still exists on Google, however. (Other files were not kept in the directory, though.)
↑ Collins, Barry (27 November 2009). New-Look Google Gets The Blues. Alphr. Retrieved on November 24, 2021.
↑ Chitu, Alex (10 September 2013). Google Tests a New Logo. Google Operating System. Retrieved on November 24, 2021.
↑ Cook, Alex; Jarvis, Jonathan & Lee, Jonathan. "Evolving the Google Identity". Google Design. Archived from the original on September 4, 2019.
↑ Yehoshua, Tamar; Nath, Bobby (September 1, 2015). "Google's Look, Evolved". Google Official Blog. Archived from the original on September 4, 2019.
↑ Google I/O '26 Keynote. Google (May 19, 2026).
↑ Introducing Googlebook. Android & Google (May 12, 2026).

External links

Official website

[Mountain_View-1] 1.0 ^1.1 From the garage to the Googleplex. Google. Archived from the original on March 27, 2025.

[2] Koller, David (January, 2004). Origin of the name "Google". Archived from the original on March 10, 2005.

[3] McAlone, Nathan (October 5, 2015). The true story behind Google's hilarious first name: BackRub. Business Insider. Archived from the original on October 9, 2015.

[4] Jenkins, Nicholas (September 15, 2007). "do you moon-google?". Archived from the original on January 17, 2021.

[5] "Word screenshot". Archived from the original on January 25, 2025.

[6] "Google Stickers Page". Google. Archived from the original on February 24, 1999.

[7] ttps://www.google.com/logos/google5.xcf Original page for it was removed, still exists on Google, however. (Other files were not kept in the directory, though.)

[8] Collins, Barry (27 November 2009). New-Look Google Gets The Blues. Alphr. Retrieved on November 24, 2021.

[9] Chitu, Alex (10 September 2013). Google Tests a New Logo. Google Operating System. Retrieved on November 24, 2021.

[10] Cook, Alex; Jarvis, Jonathan & Lee, Jonathan. "Evolving the Google Identity". Google Design. Archived from the original on September 4, 2019.

[11] Yehoshua, Tamar; Nath, Bobby (September 1, 2015). "Google's Look, Evolved". Google Official Blog. Archived from the original on September 4, 2019.

[12] Google I/O '26 Keynote. Google (May 19, 2026).

[13] Introducing Googlebook. Android & Google (May 12, 2026).

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