On 16 December 2013, Huawei launched a new youth-focused sub-brand Honor, allowing them to complete with the likes of Xiaomi.
2013–2014
Designer:
In-house
Typography:
Custom
Launched:
16 December 2013
Chinese variant
2014–2018
Designer:
In-house
Typography:
Custom
Launched:
24 June 2014
Chinese variant
2018–present
2018–2020
Designer:
In-house
Typography:
Custom
Launched:
30 August 2018 (reveal) 11 December 2018 (official)
This logo was revealed when Honor Magic 2 announced on 30 August 2018. The new logo was launched on 11 December 2018.
2018–2020 (print), 2020–present (general)
Designer:
In-house
Typography:
Custom
Launched:
1 April 2020
Chinese variant
Ad endcap (2026, Romania)
This logo was originally used as a print variant of the 2018 logo, and later become the general logo on April Fools' Day 2020. On 17 November 2020, Huawei sold the Honor division to Shenzhen Zhixin New Information Technology Co., Ltd., forming a new company under the name of Honor Device Co., Ltd. At the same time, this logo later used on a large scale.