Good Humor — logos



1920–1964	1964–1981	1981–1998	1998–2003


2003–2009	2009–2014	2014–2015	2015–present

1920–1964

SVG NEEDED

1964–1981

SVG NEEDED

Designer:

Frank Gianninoto & Associates

Typography:

Cooper

Launched:

1964

1981–1998

BETTER LOGO NEEDED

1998–2003

2003–2009

2009–2014

SVG NEEDED

From 2009, Good Humor ditched its Heartbrand symbol in favor of a logo consisting of an ice cream truck, and the wordmark in the Goudy Handtooled font.

Brand New

2014–2015

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SVG NEEDED

The Heartbrand symbol returned to the logo in 2014.

2015–present

The truck was added to the logo, placing the text inside and a heart on the top. Also, the font was modified slightly.

V • T • E

The Magnum Ice Cream Company

Predecessor: Unilever ice cream business

Subsidiaries:
Good Humor-Breyers Ice Cream | Magnum RFM Ice Cream¹

Notes

¹	Joint venture with RFM Corporation.

V • T • E

Unilever

Predecessors

Lever Brothers | Margarine Unie

Local brands: Amino | Amora | Annapurna | Arisco | Aromat | Baltimor | Bango | Beseda | Boost^{1, 2} | Bovril | Brooke Bond¹ | Brown & Polson | Bru¹ | Brummel & Brown | Buavita | Bushells | Calvé | Chicken Tonight | Chirat | Choysa | Cica | Colman's | Conimex | Cup-a-Soup | Darco | Delikat | Fanaco | Fruco | Fudgsicle | Glaxose-D | Glen | Jif | Kissan¹ | Knorrox | Kuner | Lady's Choice | Lan-Choo | Lao Cai | Maille | Maizena | Malloa | Maltova² | Marmite | Mãe Terra | McColin's | Mondamin | O'hoj | Oxo (Canada) | Pfanni (Panni) | Pot Noodle (Asian Street Style | Pasta | Rice) | Prep Co | Pure Leaf³ | Rafhan | Rani | Red Red | Red Rose Tea (Canada) | Ri-K | Robertsons | Salsa Lizano | Savora | Scottish Blend | Sir Keningston's | Slotts | Té Club | Telma | Tortex | Tomatisimo | Turun Sinappi | Unox | Viva² | Weis | Winborgs | Zwan

Other assets:
UStore | Unilever Life | Carver Korea | Unilever Studio | Unilever Entertainment

Notes

¹	Brands exclusively used by Hindustan Unilever in India.
²	Health drinks business acquired from GlaxoSmithKline.
³	Teabags business wholly-owned by Lipton Teas and Infusions, the ready-to-drink business is handled by a joint venture with PepsiCo.
⁴	Now owned by RFM Corporation.
⁵	Now owned by Hormel Foods.
⁶	Now owned by Flora Food Group (Kohlberg Kravis Roberts).
⁷	Now owned by Lipton Teas and Infusions (CVC Capital Partners).
⁸	Joint venture with RFM Corporation.
⁹	Japanese rights held by Ajinomoto.
¹⁰	Now owned by The Coca-Cola Company.
¹¹	Now owned by Colgate-Palmolive.
¹²	Now owned by Henkel.
¹³	Now owned by Conagra Brands (US) and Nomad Foods (Europe).
¹⁴	Now owned by Mizkan.
¹⁵	Now owned by Dr. Oetker.
¹⁶	Now owned by Premier Foods.
¹⁷	Now owned by Bel Group.
¹⁸	Now owned by Carozzi Corp.
¹⁹	Now owned by PVH.
²⁰	Now owned by Procter & Gamble.
²¹	Now owned by Revlon, Inc.
²²	Now owned by Fabergé Limited.
²³	Now owned by Nomad Foods.
²⁴	Now owned by Nippon Suisan Kaisha, Ltd.
²⁵	Now owned by Müller.
²⁶	Now owned by Thai Union Group.
²⁷	Now owned by McCormick & Company.
²⁸	Now owned by Conagra Brands.
²⁹	Now owned by FKS Group.
³⁰	Now owned by Kerry Group.
³¹	Now owned by The Magnum Ice Cream Company.
³²	Now owned by Savoria.
³³	Now owned by Fumakilla Indonesia.