logos
1983–1999 1999–2007 2007–2014 2014–2016 2016–2021 2021–present
1983–1999 1999–2007 2007–2014 2014–2016 2016–2021 2021–present

Axe is a brand of deodorant and shower gel manufactured by Unilever. It is targeted at young men between the ages of 15 and 25. In the United Kingdom, Ireland, Australia, New Zealand and China, it is marketed as Lynx.

1983–1999

Axe 1983

1999–2007

AXE 1999

2007–2014

Axe 2007

2014–2016

Axe 2014-2016
Designer:  Elmwood
Typography:  Custom
Launched:  February 2014

2016–present

2016–2021

Axe 2016
Designer:  Rob Clarke for
PB Creative
Typography:  Custom
Launched:  January 2016

2021–present

Axe 2021
Designer:  PB Creative
Typography:  Custom
Launched:  2021