logos
1937–1961 1961–1973 1973–1987 1987–1991 1991–1996
1937–1961 1961–1973 1973–1987 1987–1991 1991–1996
1996–1999 1999–2011 2011–2021 2021–present
1996–1999 1999–2011 2011–2021 2021–present

1937–1961

Suave 1937-1961

Suave was introduced by Helene Curtis in 1937.

1961–1973

Suave1960s
Logopedia InfoWhite SVG NEEDED

1973–1987

Suave1980s
Logopedia InfoWhite SVG NEEDED

1987–1991

Suave1987
Logopedia InfoWhite SVG NEEDED

1991-1996

Suave1991
Logopedia InfoWhite SVG NEEDED

1996–1999

Suave 1996–1999

1999–2011

Suave 1999-2011
Designer:  Sterling Group
Typography:  Custom
Launched:  1999

2011–2021; 2021-present (secondary)

Suave

A similar logo is still used for the Essentials line of shampoos and conditioners.

2021–present

Suave logo (2021)