Launched in 1988, Active Wheel 2 In 1 (or Active Wheel) is one of South Asia’s largest selling detergent brands used by close to 200 million households annually. Active Wheel offers deep clean and fragrant freshness at an affordable price.
Active Wheel
1988–2005
Active Wheel 2 In 1
2005–present
full packaged 2 product showing full stylized logo
| Predecessors Lever Brothers | Margarine Unie Subsidiaries Food and nutrition: Local brands: Amino | Amora | Annapurna | Arisco | Aromat | Baltimor | Bango | Beseda | Boost1, 2 | Bovril | Brooke Bond1 | Brown & Polson | Bru1 | Brummel & Brown | Buavita | Bushells | Calvé | Chicken Tonight | Chirat | Choysa | Cica | Colman's | Conimex | Cup-a-Soup | Darco | Delikat | Fanaco | Fruco | Fudgsicle | Glaxose-D | Glen | Jif | Kissan1 | Knorrox | Kuner | Lady's Choice | Lan-Choo | Lao Cai | Maille | Maizena | Malloa | Maltova2 | Marmite | Mãe Terra | McColin's | Mondamin | O'hoj | Oxo (Canada) | Pfanni (Panni) | Pot Noodle (Asian Street Style | Pasta | Rice) | Prep Co | Pure Leaf3 | Rafhan | Rani | Red Red | Red Rose Tea (Canada) | Ri-K | Robertsons | Salsa Lizano | Savora | Scottish Blend | Sir Keningston's | Slotts | Té Club | Telma | Tortex | Tomatisimo | Turun Sinappi | Unox | Viva2 | Weis | Winborgs | Zwan Beauty, wellbeing and personal care Local brands: A Hundred Recipes of Beauty | Andrélon | Aviance | Baba | Badedas | Bioexpert | Black Pearl | Block & Glow | International Breeze1 | Brylcreem | Camay | Caress | Clinic Plus1 | Coco Varela | Cream Silk | Citra | Dawn | Dimension | Dr. Kaufmann | Duschdas | Ego | Elle 181 | Eskinol | FDS | Folicure | Forest Balsam | Gabi | Glow & Lovely (Even | Handsome) | Glysolid | Good Morning | Hamam1 | Happy Moments | Hazeline (Snow) | Impulse | Indulekha1 | Ioma | Kalina | Laborica | Lakmé1 | Lever 2000 | Lever Ayush1 | Le Sancy | Liquid I.V. | Liril1 | Master | Matey | Mist | Mod's Hair | Murad | Neutral | Nexxus | Nubian Heritage | Nyakio | Olly | Organics | Paula's Choice | Preventive | Pears | Proderm | Pure Line (Hijab Fresh) | Q-Tips | Radox | Regenerate | Savital | Savilé | Scmidt’s | Shea Moisture | Silky Hands | Simple | Smartypants Vitamins | St. Ives | Suave | Tatcha | Vibrance | Vinolia | VWash1 | Zendium | Zest | Zhonghua | Zwitsal (Fissan) Smile dental care brands: AIM (Greece) | Fortident (Colombia) | Mentadent (Italy) | Pepsodent (India1 | Finland) | P/S (Vietnam) | Prodent (Netherlands) | Signal Home care Local brands: 3D Multiusos | Active Wheel1 | Aromatel | Ala | Andy | Bio Luvil | Blueair | Coral | Cuñataí | Day 2 | Drive | Enka | Flóraszept | Fofo | Lavo Matic | LivOpen | Love & Care1 | Love Home and Planet | Lysoform | Minerva | Nature Protect | Neutral | Nevex | Persil (France) | Pureit1 | Quix | Rin1 (Brilhante | Radiante | Viso | Omo (Thailand) | Rinso | Robijn | Savo | Sun | Sunil | Super Pell | Svelto | Vivere | Vixal | Wipol | Yumoş Other assets: Former/defunct brands Notes
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