1955–1957
1957–1972
1957-1967
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Print version
The presentation of the VO5 name through to 1972 varied between product to product, though consistently keeping the sans-serif lettering, red triangle, and underlined figure five. This primary variation, used on the packaging for VO5’s flagship hair cream, was used to represent the entire brand in generic settings.
1967-1972
Print version
1972–1994
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1994–2005
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1999-present (Japan)
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2005-present
2005–2013
2013–2022 (United States), 2013-2019 (United Kingdom)
2019–2025 (United Kingdom)
2022–present (United States)
2025–present (United Kingdom)
| Part of Yellow Wood Partners Predecessor: Unilever Brands: 1US and Europe only  |