This article is about the Philippine television network. For the company as a whole, see TV5 Network, Inc.. For other channels, see TV5. For other uses of ABC5, see ABC 5 (disambiguation).
TV5, or simply known as 5, and formerly known as ABC from 1962 to 1972 and from 1992 to 2008, is a Philippine free-to-air television and radio network based in Mandaluyong City, with its alternate studios, the analog and digital transmitter is located at Novaliches, Quezon City. The flagship property of TV5 Network, Inc., with Cignal TV, owned by its parent MediaQuest Holdings (PLDT's multimedia arm), as its main content provider.
TV5 is also informally referred to as The Kapatid Network; this name was introduced in April 4, 2010.
Associated Broadcasting Corporation
1960–1969
Designer:
Unknown
Typography:
Franklin Gothic Condensed Medium (modified)
Launched:
June 19, 1960
On June 19, 1960, ABC was founded and launched by then-The Manila Times owner Chino Roces when it was granted its radio-TV franchise from the Philippine Congress. Its original corporate name was the Associated Broadcasting Corporation.
Before this, when James Lindenberg and Antonio Quirino began the process of putting up what was then Alto Broadcasting System (ABS) for sale, they actually considered the Roces clan as one of two potential buyers, with the other being the Lopez clan that owned Manila Times' rival paper Manila Chronicle (now defunct) as well as the CBN radio network. In the end, the Lopezes had the upper hand (Don Eugenio didn't need anyone's approval for doing acquisitions, while Chino needed the approval of sister Bebeng for such moves), and ABS was sold to Lopezes, eventually becoming what would be known today as ABS-CBN. [1]
1969–1972
On September 23, 1972, ABC (as were ABS-CBN, MBC, RBS, and IBC - although the latter three eventually returned, though in MBC's case they were reduced to operating solely on radio) was shut down with the declaration of martial law by Ferdinand Marcos Sr., who signed Proclamation No. 1081. The vacated Channel 5 frequency was then utilized by Sining Makulay, Inc. (a cable TV firm of Roberto Benedicto of RPN, IBC, and BBC) for its cable operations. [2]
SMI's use of TV-5 went until June 1987 - a year after the People Power Revolution that ended the regime of Ferdinand Marcos Sr. and forced his exile to Hawaii, and subesequently, Sining Makulay and all of Benedicto's media assets were seized by the government - when Executive Order (EO) No. 205 ended the cable monopoly of and shut down Sining Makulay (by repealing the 1977 decree that gave its franchise), leaving Channel 5 dormant for ABC to obtain once more (Ironically, SMI's assets were then taken over by UniCable and the firm would be then rechristened as Home Cable, later to be bought by TV5's future parent MediaQuest, and which was eventually absorbed into SkyCable).
In contrast to ABS-CBN, which was able to return months after the EDSA revolt that toppled Marcos, it took longer for ABC to return and in the interim, its founder Chino Roces passed away in 1988. Eventually, the Roces clan would find a partner in Edward Tan of Baguio Oil.
ABC finally returned to the airwaves twenty years later on February 21, 1992 (almost six years after ABS-CBN's return, and months before the inauguration of a new President, Fidel V. Ramos) with a new logo using a pinwheel as icon which, as per Terra Daffon, ABC Senior Vice President for Corporate Affairs, "stands for luck turning around to good luck, good fortune, success." It also changed its corporate name to the Associated Broadcasting Company, also known as ABC Development Corporation. It also returned with a new facility situated along Quirino Highway in Novaliches, Quezon City.
Of its former frequencies, it only got back Channel 5 in Manila (in contrast, ABS-CBN got back four on TV and two on radio) - for its return to Cebu and Davao it returned via different frequencies, Channel 21 in Cebu and Channel 2 in Davao (forcing former occupant RPN to move to Channel 9 there), while on radio, it returned instead via a new frequency, 106.7 under callsign DWET-FM (now 106.7 Energy FM).
1996–1999
Designer:
Atlas, ABC Merchandising Department
Typography:
Futura BT Pro Condensed Extra Black
Launched:
October 7, 1996
On October 7, 1996, ABC launched its new slogan "Reaching Out To You".
2000–2004
2000–2001
Designer:
Atlas, ABC Merchandising Department
Typography:
Futura BT Pro Condensed Extra Black
Launched:
January 1, 2000
On January 1, 2000 - on the same day rival ABS-CBN released an overhauled logo - at the start of the new millennium, ABC also released an updated version of its 1992 logo, with the pinwheel moved from below the wordmark to the upper left, but still enclosed by the rounded box.
2001–2004
Designer:
Atlas, ABC Merchandising Department
Typography:
Futura BT Pro Condensed Extra Black Mistral
Launched:
March 2001
In March 2001, ABC again updated its logo, dropping the box and changing the ABC text color to grey, and revived its old slogan "Come Home to ABC", with a new jingle sung by Gino Padilla.
On October 23, 2003, the network was sold to former PLDT chairman Antonio "Tonyboy" Cojuangco.
2004
BETTER LOGO NEEDED
SVG NEEDED
Designer:
Atlas, ABC Merchandising Department
Typography:
Futura BT Pro Condensed Extra Black Impact
Launched:
April 12, 2004
The logo was updated on April 2004, dropping "Come Home to ABC" with its new slogan "Iba Tayo!" accompanied by a print ad feauring its new shows as well as a billiard-themed portion where ABC, without mentioning their names, takes a swipe at ABS-CBN (represented by the number 2 ball after its then frequency, Channel 2) and GMA (represented by the number 7 ball after its Channel 7 frequency) for their "recycled" programming that ABC aimed to differentiate itself from, hence the new slogan.
2004–2008
Designer:
Atlas, ABC Merchandising Department
Typography:
Futura BT Pro Condensed Extra Black Italic
Launched:
September 2004
Another update came in September 2004 where the ABC logo was now enclosed in a yellow circle - much like the circle logos that it, as TV5, would adopt years later, shortly after the MediaQuest acquisition.
Despite its best efforts, ABC struggled to compete as the network wars between ABS-CBN and GMA Network further escalated and in 2007, the network suffered a series of budget cuts. The network also found itself beat even by ABS-CBN and GMA's secondary channels, Studio 23 and QTV, at several points.
In March 2008, a partnership was formed between ABC and MPB Primedia Inc., backed by Media Prima Berhad of Malaysia, to enhance ABC's competitiveness in the network wars between ABS-CBN and GMA. Thus, ABC aired its final broadcast at around 22:00 PHT on August 8, 2008, with its late-night newscast Sentro being the last program. A countdown to the network's relaunch followed until 19:00 PHT the next day when it officially rebranded as TV5.
On August 9, 2008, ABC was rebranded as TV5. Its name and the logo changed following ABC's partnership with MPB Primedia to handle its programming. However, the corporate name of the network remained as the Associated Broadcasting Company or ABC Development Corporation until January 23, 2015.
While this triggered a lawsuit filed by GMA, Citynet, and then partner ZOE (on which GMA then broadcast QTV) alleging that MPB's deal violated the 1987 Philippine Constitution restricting ownership and media to Filipinos, the rebranding helped reinvigorate the station's performance as TV5 soared to number 3 - behind ABS-CBN and GMA, and beating QTV and Studio 23. On October 20, 2009, MediaQuest Holdings, a subsidiary of PLDT, officially acquired TV5.
On April 4, 2010, TV5 was rebranded as the network itself also launched its Kapatid branding (similar to the Kapamilya and Kapuso branding used by its rivals, ABS-CBN and GMA Network respectively). Its new logo was launched after its acquisition by PLDT's MediaQuest (which launched the Cignal satellte TV network a year earlier) with a red circle with a glow in the top left corner (according to PEP.PH, this represents the fact that they are ready for the finer points of Philippine TV gameplay). The logo's facets have remained very much the same since - featuring the 5 enclosed in a circle, and all in red.
The network would also return to operating a second channel with AksyonTV via the TV network of affiliate NBC in 2011 and on radio, instead of 106.7 which was spun off and then acquired by IBMI, would operate NBC's 92.3 frequency for 92.3 News FM (now True FM, broadcast on 105.9).
On December 2013, the network began operating from the TV5 Media Center on the corner of Reliance and Sheridan streets in Mandaluyong, while still using its Novaliches base as its transmitter site.
On January 23, 2015, the network changed its corporate name to TV5 Network, Inc.
The 5 Network
2018–2019
Designer:
Paulo Correa
Typography:
Futura Bold (logo) Gotham (on-air)
Launched:
October 12, 2017 (for ESPN5) February 17, 2018 (official)
TV5 was rebranded to The 5 Network (also known as 5) on February 17, 2018. It was first appeared on October 12, 2017 during the launch of ESPN5 (now known as One Sports).
On January 13, 2019, coinciding with the rebrand of AksyonTV to 5 Plus (now One Sports), the logo was slightly tweaked, now inverted with a red outline. This style was similar with Kanal 5 in Sweden. On August 15, 2020, 5 reverted back to its former name, TV5, as the network announced its partnership with sister company, Cignal TV as TV5's main content provider to handle its programming.
TV5 would also partner with ABS-CBN to broadcast some of its Kapamilya Channel programs, on the heels of the non-renewal of ABS-CBN's broadcast franchise in mid-2020 that led to the closure of its former TV networks; the partnership went on until 2026 after which ABS-CBN shows on TV5 moved to ALLTV2.
2020 also saw regular digital broadcasts begin for TV5 via its DTT network that also broadcasts One Sports and One PH (the latter until January 31, 2024, after which RPTV took over its digital channel space).
On May 20, 2021, coinciding with the launch of TV5's "Iba sa 5" campaign, the network's 2019 logo was changed into a darker coloured red scheme, although the 2019 version is still used as a secondary logo.
On February 2024, TV5 would take over another TV network's operations - RPN, for another new channel, RPTV, which replaced CNN Philippines.
Futura Bold (logo) Filson Pro (on-air) Proxima Nova (on-air)
Launched:
April 27, 2026
Another update to the logo came on April 27, 2026 - on the same day as the premiere of two TV5 series, A Secret in Prague and My Bespren Emman. In this, the logo gained bevels and returned to becoming 3D after eight years.
The network is expected to begin its transition to fully-digital broadcasts in November 2026 when Manila flagship DWET-TV switches off its analog signal as with all other Metro Manila-based analog TV stations.
One TV
2020 (unused)
On March 8, 2020, TV5 Network officially announced that it would be rebranded as One TV. This move was intended to align the free-to-air broadcaster with the "One" branding ecosystem established by its sister company, Cignal TV (e.g., One News, One PH, and One Sports).
Initially, the transition was slated for April 19, 2020. However, the onset of the COVID-19 pandemic and the subsequent imposition of Enhanced Community Quarantine (ECQ) across Luzon forced the network to delay the launch to July 20, 2020.
Despite the preparation, the rebranding effort was ultimately scrapped. The decision to scrap followed a wave of adverse public reactions and pushback from viewers who felt a strong connection to the legacy TV5 identity. Consequently, the network opted to retain its original name while modernizing its programming lineup through a partnership with Cignal.
◄
ABC (1992-2008)
References
↑Rodrigo, R. (2006). Kapitan: Geny Lopez and the Making of ABS-CBN. ABS-CBN Publishing.
↑San Juan, T. S. (1999). Pinoy Television: The Story of ABS-CBN. ABS-CBN Publishing.
Owner MediaQuest Holdings Inc. (29.13%) | Upbeam Investments Inc. (28.87%) | Telemedia Business Ventures Inc. (25%) | Med Vision Resources Inc. (16.67%) | Apollo Broadcast Investors (50%)
Current public affairs programming: TV5: Budol Alert | Gus Abelgas Forensics | Julius Babao Unplugged | Kapatid Mo, Idol Raffy Tulfo | Top 5 Mga Kwentong Marc Logan RPTV: Wanted sa Radyo One News: Agenda with Cito Beltran | Bank On It | Bright Ideas | The Chiefs | Chronicles | Gear Up | Go Local | One News Documentaries | Political Capital | Real Deal | Ride PH | Woman in Action One PH: Ride PH | Gus Abelgas Forensics
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