GMA Network

For the company as a whole, see GMA Network, Inc..

For the American television program, see Good Morning America.

This page only shows primary logo variants.

For other related logos and images, see:



1950–1956	1956–1957	1957–1961	1961–1974	1974–1977	1977–1992


1992–1995	1995–1998	1998–2002	April–October 2002	October 2002–present

GMA Network (Global Media Arts or simply GMA) is a Philippine free-to-air television and radio network based in Diliman, Quezon City. It is the flagship property of publicly traded GMA Network, Inc. and is commonly signified to as the "Kapuso Network" in reference to the outline of the company’s logo.

Republic Broadcasting System

1950–1956

Designer:

Unknown

Typography:

Unknown

Launched:

March 1, 1950

The origin can traced back to Loreto F. de Hemedes Inc. through DZBB, which started airing its radio broadcast on March 1, 1950, and officially launched as a local radio station in Manila on June 14, 1950. Under the name, Republic Broadcasting System: DZBB 580 (now 594 khz), the initials of RBS and its station name BB were based from the founder's name and nickname (Robert "Bob" Stewart). In the years that followed RBS would put up another Manila station (DZXX 890) and radio outlets in Cebu (DYSS) and Iloilo (DYSI).

1956–1957

1957–1961

1961–1974

Designer:

Unknown

Typography:

Venus Bold Extended (RBS, modified)
Copperplate Gothic Bold (Republic Broadcasting System)

Launched:

October 29, 1961

In 1961, RBS embarked on TV via RBS TV Channel 7 (under the call letters DZBB-TV) on October 29, 1961, becoming the Philippines' fourth terrestrial television station (following Channels 3 and 9 of ABS-CBN and Channel 13 of IBC).

When Ferdinand Marcos Sr. declared martial law by signing Proclamation No. 1081 on September 23, 1972, he suppressed civil liberties and shut down Congress, forcing media establishments including RBS off the air. The government allowed RBS to return to its airwaves in December 1972, albeit only with restrictive three-month permits.

In 1974, Loreto F. de Hemedes Inc. changed its name to Republic Broadcasting System, Inc.

GMA (1974-present)

►

GMA Radio-Television Arts

1974–1977

Designer:

Rod Reyes, Dan

ny Almiranez

Typography:

Venus Envy Regular (modified)

Launched:

May 28, 1974

In 1974, RBS, by now under new management of Gilberto Duavit, Felipe Gozon, and Menardo Jimenez, was rebranded as GMA Radio-Television Arts, with the acronym GMA standing for Greater Manila Area. However, until 1996, its legal name remains as Republic Broadcasting System, Inc. In 1975, as part of its 25th anniversary, GMA began color broadcasts, and in 1976, entered the FM space as DZXX became DWLS 97.1. ^[1] ^[2] A major expansion for its TV network also commenced that saw GMA expand to numerous key cities such as Bacolod, Davao, Baguio, Cagayan de Oro, Naga, Iloilo, and Zamboanga and numerous other localities.

Despite all the difficulties, GMA went on to be the #1 channel by 1977 - toppling RPN, which had been #1 since the declaration of Martial Law closed all of its competitors, and held its own against the three-channel monopoly of Roberto Benedicto (who controlled RPN, IBC, and BBC). ^[1] ^[3] That same year, GMA Radio-Television Arts released their slogan "Where You Belong", which was used until 2002.

1977–1992

Designer:

Unknown

Typography:

Neue Bold Condensed

Launched:

Unknown

The 1974 design was further refined in 1977, giving a new shade of yellow for "GMA" and "ARTS". It was GMA's longest-used logo (used for 15 years) until 2018. Over the years, it would be accompanied by various visual elements, including, in the last two years of this logo, a rainbow that would soon become the main logo in 1992.

Following the EDSA revolution, GMA continued its upward trend, introducing technological upgrades in stereo (1987) and the 777-foot Tower of Power (1988, first on 50 kilowatts before upgrading to 100-kilowatts a decade later), all amid the resurgence of the returning ABS-CBN and in contrast to its former main rivals RPN and IBC which, after being both sequestered by the government from Roberto Benedicto after the fall of Ferdinand Marcos, would each suffer a period of major decline both in ratings and revenue.

GMA Rainbow Satellite

1992–1994

GMA Network Rainbow Satellite 1992 Original

Designer:

Unknown

Typography:

Futura Extra Bold
Helvetica

Launched:

April 30, 1992

On April 30, 1992, as part of a new ambition to reach viewers abroad, GMA updated its network identity, rebranding as GMA Rainbow Satellite. This as GMA finally began broadcasting its national Manila programs to its stations via satellite, first via PALAPA C2 (the fourth to do so after RPN, ABS-CBN, and PTV, while ABC and IBC followed suit in 1994 and 1995 respectively). With such, a new logo featuring a rainbow beamed by a satellite was rolled out.

1995–2002

1995–1998

Designer:

GMA Creative Services Department (in-house)

Typography:

Futura Extra Bold

Launched:

January 1, 1995

An overall modification was made to the "Rainbow Satellite" logo on January 1, 1995, on GMA's 45th anniversary, and that year when GMA became GMA Network. In this design, the rainbow became more curved and the satellite position became a slanted line. It was shown encased in a box in print advertising. The same year would also see the launch of Citynet Television, GMA's foray into UHF television, which then became Channel V Philippines in 1999, but which unfortunately winded down in 2001 when PLDT briefly bought a stake in GMA (PLDT already owned another smaller broadcast network, NBC, with a TV network that aired rival MTV Philippines, and thus conflict of interest arose since PLDT now had a stake in broadcast networks that broadcast rival music channels).

On May 16, 1996, Republic Broadcasting System, Inc. changed its name to GMA Network, Inc., with GMA being a new abbreviation for Global Media Arts. A 2D version existed at one point, but it was a placeholder for the next logo in 1998.

1998–2002

Designer:

GMA Creative Services Department (in-house)

Typography:

Futura Extra Bold

Launched:

July 25, 1998 (unveiling)
August 16, 1998 (official)

On July 25, 1998, to coincide with the network's 100-kilowatt transmitter power upgrade - which, as it so happened, fell on the year of the centenary of the Philippines' declaration of independence from Spain - and the switch to the Agila-II satellite for nationwide satellite broadcasts, during the network's musical special Sandaang Biyaya: Sandaang Pasasalamat, the final logo of the 'rainbow' was unveiled (making the rainbow again more curved), and officially went into use on August 16, 1998. In this version, the satellite was dropped from the logo (most likely because the Rainbow Satellite had been decommissioned at the time).

This logo is still visible within the GMA Network Center, notably on the glass panels in the lobby.

April–October 2002

Designer:

GMA Program Support Department - Creative Services Unit (in-house)

Typography:

Futura Extra Bold

Launched:

April 2002

In preparation for the rebranding as the Kapuso network on October 27, 2002, GMA dropped the familiar rainbow after a decade of use. It has an interim slogan, Walang Kasingkulay ang Buhay sa GMA. The GMA text with the logo from 1998, however, was still used as a secondary logo until October 26, 2002.

October 2002–present

Designer:

GMA Program Support Department - Creative Services Unit (in-house)

Typography:

Century Gothic Bold

Launched:

October 24, 2002 (trademark filing)^[4]
October 27, 2002 (official)

GMA filed a trademark application for its current logo on October 24, 2002. The rollout of this new visual identity was completed shortly after, culminating in a three-day official launch.

On October 27, 2002, during the special episode of the network's Sunday noontime musical variety show SOP, GMA refreshed its identity for a brand new logo, which features a rainbow colored heart-shaped logo, accompanied by a new brand name, Kapuso, represented by the slogan Kapuso ng Pamilyang Pilipino, Anumang Kulay ng Buhay. This as GMA made signifcant changes in entertainment and news programming to challenge the then-dominance of ABS-CBN; as per former marketing head Meckoy Quiogue (himself formerly with ABS-CBN), Kapuso in part was derived from the fact that were competing with ABS-CBN for the hearts and minds of the audience. ^[2]

“Kapuso could also mean being a sibling, a relative, but also a close friend. It suggested or signified closeness. You could be closer to your best friend than to a sibling.”

— Meckoy Quiogue, former president and COO of GMA marketing and productions

Despite a new design, it has several odes to the previous logos of the network: GMA's trademark blue color remains as the color of the wordmark, and the rainbow colors that defined the past few logos live on in the heart-shaped symbol. It has since gone on to be the longest-used logo of GMA, having been used for 23 years.

In 2005, GMA would return to operating a second channel via QTV (which then became GMA News TV in 2011, and then GTV 10 years later), and finally began broadcasting its own international channel, GMA Pinoy TV.

On-screen, GMA would alter the appearance of its logo over time, as shown below.

2002–2011

Designer:

GMA Program Support Department - Creative Services Unit (in-house)
Nes Lacson (Heart animation)

Typography:

Century Gothic Bold

Launched:

October 27, 2002

This logo features a slightly shorter and wider Kapuso heart. It first appeared on the network's station ID, which was also unveiled on October 27, 2002. It was later used as an on-screen bug from December 29, 2006 to March 21, 2011.

The first Kapuso slogan then gave way in 2005 to Kapuso ng Bawat Pilipino.

2005–2011 (secondary)

Designer:

GMA Program Support Department - Creative Services Unit (in-house)

Typography:

Century Gothic Bold

Launched:

2005 (GMA Pinoy TV)
2007 (as secondary logo)

A 3D version of the logo was first used in GMA Pinoy TV in 2005 and officially used as a secondary logo in 2007. It is used for subsidiaries, advertisements, websites, microphone flags, and other purposes.

2011–2024 (primary), 2024–present (secondary)

Designer:

GMA Program Support Department - Creative Services Unit (in-house)

Typography:

Century Gothic Bold

Launched:

February 2011

In 2011, a new 3D version of the logo was unveiled, featuring a brighter shade of blue. It was first used on billboard advertisements in early 2011, and later as an on-screen bug from March 21, 2011 to July 17, 2024.

GMA began being broadcast digitally, beginning in Metro Manila, on December 20, 2017. Initially, only GMA and GMA News TV (later GTV) were broadcast on GMA's DTT network before more channels would follow suit: Heart of Asia and Hallypop (now available solely on Jungo Pinoy) in 2020, I Heart Movies in 2021, and in 2023, Pinoy Hits (defunct as of 2024). DepEd TV also broadcast on GMA's DTT network between 2020 and 2022. Aside from analog and digital TV, GMA also began livestreaming its programs on YouTube via Kapuso Stream from 2022 onwards.

2024–present

Designer:

GMA Program Support Department - Creative Services Unit (in-house)

Typography:

Century Gothic Bold

Launched:

June 26, 2024 (reveal)
June 28, 2024 (official)

On June 28, 2024, ahead of its 75th anniversary in 2025, GMA updated its logo, featuring darker hues, and unveiled a new slogan and its station ID: Isa Sa Puso ng Pilipino. The original version of this logo features extra spacing between the GMA wordmark and the Kapuso heart, which is first used on GMA's 2024 station ID; this remains as an alternate version. It is used concurrently with the 2011 logo and is currently also used as an on-screen bug since July 18, 2024. On March 2025, the logo began appearing on GMA Network's website.

The network is expected to begin its transition to fully-digital broadcasts in November 2026 when Manila flagship DZBB-TV switches off its analog signal as with all other Metro Manila-based analog TV stations.

◄	RBS (1950-1974)

References

↑ ^1.0 ^1.1 Reyes, R. T. (1990). Memoirs of a Newsman. Rod T. Reyes Media Services.
↑ ^2.0 ^2.1 Yuson, A. A. (2010). Kapuso: The GMA Story. GMA Network.
↑ Rodrigo, R. (2006). Kapitan: Geny Lopez and the Making of ABS-CBN. ABS-CBN Publishing.
↑ [1]

External links

Official website

[:1-1] 1.0 ^1.1 Reyes, R. T. (1990). Memoirs of a Newsman. Rod T. Reyes Media Services.

[:0-2] 2.0 ^2.1 Yuson, A. A. (2010). Kapuso: The GMA Story. GMA Network.

[3] Rodrigo, R. (2006). Kapitan: Geny Lopez and the Making of ABS-CBN. ABS-CBN Publishing.

[4] [1]

[1]

[2]

[3]

[4]