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| 1996–1998 | 1998–2001 | 2001–2002 | 2002–2006 | 2006–2009 | 2009–2022 | 2022–present |
WiSC2 (cable-only)
1996–1998
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LOGO MISSING |
In 1996, WISC-TV launched "WiSC2," a local cable channel that served as a secondary outlet for WISC programming.
TVW/WISC-DT2
1998–2001
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SVG NEEDED |
Two years after its launch, WISC-TV gained affiliation with The WB for WiSC2, which was rebranded to "TVW" (for TeleVision Wisconsin Network, named after the license holder for WISC-TV, TeleVision Wisconsin Inc.); along with Toledo, Ohio affiliate WT05, it was one of the few local cable-only WB affiliates to operate before the September 1998 launch of The WB 100+ Station Group. (However, the superstation feed of Chicago affiliate WGN-TV [now NewsNation] also acted as a cable/satellite-only default WB affiliate for many U.S. markets from 1995 to 1999.)
WISC began transmitting TVW over-the-air on its DT2 subchannel in the fall of 2000.
2001–2002
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SVG NEEDED |
In 2001, local cable provider Charter Communications relocated TVW to Channel 14, which led to an emphasis on cable channel position in TVW's branding.
2002–2006
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SVG NEEDED |
In August 2002, WB14 and WHPN swapped network affiliations: WHPN joined The WB and became WBUW (now known as WIFS), while WB14 joined UPN.
2006–2009
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SVG NEEDED |
When UPN amalgamated with The WB to become The CW (which affiliated with WBUW in Madison), UPN14 joined MyNetworkTV.
2009–present
2009–2022
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SVG NEEDED |
In July 2009, WISC-TV restored TVW as the subchannel's primary branding.
2022–present
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SVG NEEDED |
| Radio stations: KEZE | KHTQ | KIYX | KVNI | KXLX | KXLY | KXLY-FM | KZZU-FM | WCCY | WFER | WGLR | WGLR-FM | WHKB | WIKB-FM | WOLV | WPVL | WPVL-FM Television stations:
1Owned by SagamoreHill Broadcasting, Morgan Murphy operates these stations under a shared services agreement.  |