In January 2016, WBUW began a branding transition in preparation for its loss of The CW affiliation. The station still used the above CW 57 brand for its entertainment and network programming, but used "Channel 57" for its locally-produced content. This logo and those shown below would still appear on some WIFS programming after September 2016.
"Local 57" logo emphasizing the station's locally-produced content
Logo featured on WBUW's news and information programming
Logo for WBUW's sports programming
Early version of the "Channel 57" logo employed during 1st quarter of 2016.
WIFS
2016–February 2019
SVG NEEDED
When The CW moved to WMTV-DT2 in September 2016, WBUW became an independent station and unveiled this logo and a new branding, Wisconsin's 57 Television. The station would adopt the WIFS call sign on December 1, 2016.
Web banner for Wisconsin's 57 Television.
February–July 2019
On February 1, 2019, WIFS dropped all local and syndicated programming, replacing them with programming from Ion Life.
_Madison_WI_2016.jpg "WBUW (Local 57) Madison WI 2016.jpg (50 KB)")
_2016.jpg "WBUW Madison WI (57 Sports) 2016.jpg (15 KB)")
