Homebase

This page only shows primary logo variants.

For other related logos and images, see:

Logo Variations



1981–1999	1999–2002	2002–2012, 2016–2022	2012–2016	2021–present

Sainsbury's Homebase

1981–1999

1999–2002

In 1999, the Sainsbury's logo was removed from the Homebase logo, following it's rebrand that year. Prior to that, this version of the logo had been used as a secondary variant. Despite the aforementioned change, the "HOUSE AND GARDEN CENTRE" text remained in the same font as the previous Sainsbury's logo.

Sainsbury's sold off Homebase in 2000 to an investment firm, who then sold it in 2002 to the Argos Retail Group division of Great Universal Stores.

2002–2022

2002–2012, 2016–2022

Following its acquisition by GUS, Homebase introduce a new logo (possibly to sever its link with former parent Sainsbury's), retaining the orange circle from the previous logo, but changing the font of the other lettering. The logo's colour scheme also because brighter.

In 2006, Homebase became part of the Home Retail Group, alongside Argos. Subsequently, after Home Retail Group acquired Habitat, Homebase stores would start gaining Argos and Habitat concessions.

Wesfarmers purchased Homebase in 2016 and began the process of rebranding the branches Bunnings Warehouse, a brand used for DIY stores by Wesfarmers in Australia. The first Homebase to become Bunnings Warehouse was St. Albans in 2017.

However, in 2018, Wesfarmers sold Homebase to turnaround specialists Hilco for just £1 due to disappointing results. The stores which had been rebranded as Bunnings Warehouse also returned to the Homebase branding.

In February 2020, it was announced that Homebase had returned to profit earlier than initially forecast, with nearly all of its 164 locations profitable.

2012–2016

Designer:

Design Bridge

Typography:

Unknown

Launched:

February 2012

In February 2012, the orange "O" was given a gradient look and it continued to be used until 2016 when the logo was reverted back to the flat variant. It could still be occasionally on storefronts up until 2022.

2021–present

Designer:

Unknown

Typography:

Rubik (modified)

Launched:

2021 (some locations)
May 24, 2022 (social media)
August 30, 2022 (online)

In November 2024, Hilco placed Homebase into administration with 3,446 jobs and 135 stores at risk after making heavy losses after struggling to recover from the Covid-19 pandemic and failing to sell the business. CDS Superstores (trading as The Range) acquired the website, brand and 49 of its stores to convert to The Range brand. (most remaining stores bought by B&Q and Wickes). The final standalone Homebase stores closed in March 2025.

The Homebase brand is now online-only apart from being used inside The Range's physical stores under the name Garden Centre by Homebase.

The Range also started adding Kitchens by Homebase to its stores.