logos
1993-1996 1996-1999 1999-2002 2002–2007 2007–2019 2019–present
1993-1996 1996-1999 1999-2002 2002–2007 2007–2019 2019–present

Sainsbury’s Saver Card

1993–1996

Saver Card Sainsbury’s

Saver Card was a loyalty card introduced by Sainsbury's in the 1993 in response to Tesco's 'Clubcard' loyalty card. Each card was only valid in one specific branch, and not all branches introduced the Saver Card scheme.

Sainsbury’s Reward Card

1996–1999

Sainsbury’s Reward Card

In June 1996, Sainsbury's launched its nationwide loyalty card known as Reward Card, replacing the Saver Card.

1999–2002

Sainsbury’s reward card 99

In 1999, Sainsbury’s changed their logo which also enacted onto the reward cards.

Nectar

2002–2007

Nectar logo 2002

Nectar cards were introduced in 2002 as a joint loyalty card scheme by Sainsbury's, Debenhams, Barclaycard, and BP. Since then, additional companies have joined the scheme. In Sainsbury's, it replaced the earlier Reward Card loyalty scheme.

2007–2019

Nectar - Logo

2019–present

Nectar 2019

On October 2, 2019, Nectar changed to a predominately app-based system and modernized their logo.