This updated shield logo was unveiled in late 1988 as part of a new corporate image, but it would not be used until the next year. It features a lighter shade of green and the new image had more focus on the color green than its predecessor. The letters "BP" were also italicized.
Beyond Petroleum (BP)
2000–present
Designer:
Margaret Youngblood, Courtney Reeser, Nancy Hoefig, Dean Wilcox, David Zapata, Cameron Imani of Landor Associates
Typography:
Univers 55 Roman
Launched:
24 July 2000
In response to negative press on British Petroleum's poor safety standards and with the public having deemed the shield “too oily” overall, BP introduced a brand new corporate logo on July 24th 2000, marking an end to the familiar shield design that had been used since 1930. The company adopted a green sunburst logo known as the "Helios" symbol, created by American design firm Landor Associates, symbolizing the sun's energy referencing the Greek god Helios, while being rebranded as BP ("Beyond Petroleum") plc.
