Smart Communications Inc., commonly referred to as Smart, is a wholly owned wireless communications and digital services subsidiary of PLDT Inc., a telecommunications and digital services provider based in the Philippines.
Anticipating the liberalization of the telecommunications industry in the Philippines, a group of Filipino investors led by Orlando B. Vea and David T. Fernando organized Smart (then named Smart Information Technology, Inc.) on January 24, 1991.
In March 24, 2000, Smart modified its logo, dropping the rhombus after PLDT completed its share-swap acquisition of Smart, making Smart a 100%-owned PLDT subsidiary.
In 2011, Smart unveiled a revamped version of its logo which reflects the evolving digital lifestyle of Filipinos. Their corporate name, now no longer slanted and has more rounded edges, is rendered in a more youthful blue and its signature eight rays have morphed into eight dots in various vibrant colors, to reflect the freedom and empowerment that Smart’s broader range of products and services make possible.
2016–present
Designer:
Manuel V. Pangilinan
Typography:
Custom
Launched:
June 13, 2016
In 2016, Smart and its parent company PLDT unveiled their new logos and identity as part of the company's continuing digital pivot and the powerful convergence of PLDT's fixed and Smart's wireless technologies. Veering away from the logo design used for 25 years, the logo features a triangle-esque symbol with the three sides representing the company's business pillars - exceptional people, meaningful innovations, and valuable customers. The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “Change”, an allusion to Smart's new slogan, "Welcome Change".
Although the new logo is mostly green, the blue color that has defined Smart for over 25 years lives on as one of the colors of its new triangle symbol.
