Metro is a chain of hypermarkets and supermarkets created in November 1992 by the Wong family as Wong's sub-brand to expand across the country. Since 2007, it has been owned by Cencosud, a Chilean conglomerate owned by Horst Paulmann and his family. In 2013, this brand, along with Jumbo, was expanded to Colombia.
Hipermercados y Supermercados Metro
1992–2004
From the late 1990s until October 2004, Metro had two separate logos that distinguished between hypermarkets and supermarkets.
Hiper (1992–2004)
This logo was identical to that of the Chilean supermarket chain Ekono in the 1980s.
Super (1999–2004)
Metro
2002–2004
A slightly altered version of the logo for hypermarkets (without the word "HIPERMERCADOS") was used from October 2002 as part of the chain's tenth anniversary and an important first step towards unifying the formats under a single logo and brand.
On October 28, 2004, the brand was unified with Metro's only format.
2011–present
2011–2012
Designer:
IMAX Branding
Typography:
Custom (Metro) Rezland (cencosud)
Launched:
Unknown
In 2010, Cencosud acquired all the shares of the Wong supermarket chains (Wong and Metro). In October of the following year, the Cencosud logo was adopted, appearing below the Metro logo, which had been created by IMAX Branding. This followed years of acquiring some Wong stores.
May–September 2012
Designer:
IMAX Branding
Typography:
Custom (Metro) Rezland (cencosud)
Launched:
Unknown
2012–2013
Designer:
IMAX Branding
Typography:
Custom (Metro) Rezland (cencosud)
Launched:
September 2012
2013–present
2013–2018, 2013–present (facades)
Designer:
IMAX Branding
Typography:
Custom (Metro) Rezland (cencosud)
Launched:
Unknown
This logo first appeared in July 2013 and was seen on building facades in 2015. However, about 2 stores were acquired by Plaza Vea.
2013-2018 (secondary); 2018–present
This logo is also used in Colombia, but it was only used in promotions until 2018.
