logos
1976–2001 2001–2011 2011–present
1976–2001 2001–2011 2011–present

Centros Comerciales Sudamericanos S.A., known by its acronym Cencosud, is a Chilean multinational retail conglomerate present in various South American countries.

It was founded in 1976 by the German-born Chilean businessman Horst Paulmann as Hipermercados Jumbo, S.A., keeping the name until December 2001, when the current brand was adopted.

Hipermercados Jumbo S.A.

1976–2001

See also: Jumbo (Chile).

Cencosud

2001–2011

Cencosud 1963
Designer:  Unknown
Typography:  Futura
Launched:  December 2001

2011–present

Cencosud 2011
Designer:  IMAX Branding
Typography:  Rezland (modified)
Launched:  October 2011 (soft launch)
November 2011 (official)

In November 2011, Cencosud completely adopted a new logo designed by IMAX Branding, who previously created the logos of Santa Isabel and Paris.

This logo consists of a blue circular ring with another small orange circle of blue outline and on top and cutting the logo in two, and the word "Cencosud" in a lowercase modified version of the Rezland font.