logos
1890–1957 1957–1997 1997–2011 2011–2024 2024-present
1890–1957 1957–1997 1997–2011 2011–2024 2024-present

LU (initially abbreviated from Lefèvre-Utile) is a French brand of biscuits and cookies, mainly manufactured in the city of Nantes. The brand is now part of US confectionery company Mondelēz International (formerly Kraft Foods, Inc.) since 2007, after its acquisition from Groupe Danone.

1846–1890

Logopedia InfoWhite LOGO MISSING

1890–1957

Lu-biscuit-vintage

1957–1997

LU (1957)

1997–2011

LU logo

2011–2024

LU logo (2011)

2024-present

Logo LU 2024