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| 1929–1959 | 1959-1962 | 1962-1984 | 1984-1990 |
General Foods (first era)
1929–1959
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NO KNOWN LOGO |
General Foods Kitchens
1959–1962
General Foods (second era)
1962–1984
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1984–1989
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On November 7, 1984, General Foods executives unveiled a new logo at a worldwide management conference in Rye Brook, NY.
“The leaf conveys the notion of growth as it relates to the nature of the company's business - food - and to the corporation itself.”
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— Saul Bass, as quoted in the New York Times (November 9, 1984)[1]
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The Philip Morris Companies would acquire General Foods in 1985, and merge it with its newly-acquired Kraft, Inc. in 1989 to form Kraft General Foods. Most of General Foods' brands remain owned by the successor companies of KGF, Mondelēz International and Kraft Heinz.
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General Foods |
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| Predecessors: Kraft Foods, Inc. | General Foods | Cadbury Schweppes PLC | Nabisco Brands Inc. | Nabisco Holdings | Jacobs Suchard Confectionery brands: Other chocolate brands: Alpen Gold (Russia | Poland) | Bubu Lubu | Chocoretas | Côte d'Or | Daim (International | UK & Ireland) | Figaro | Fineti | Freia (Japp | Kvikk Lunsj | Twist) | Green & Black's | Hu Kitchen | Kranky | Korona (Karūna) | Lacta (Brazil (5 Star | BiS | Laka) | Greece) | Marabou | Milka | Mirabell | Paleta Payaso | Pavlidis (Ygeias) | Poiana | Sport szelet | Suchard | Toblerone Gum and candy brands: Adams | Maynards Bassetts (Maynards | Bassetts | Jelly Babies | Liquorice Allsorts | Midget Gems | Sports Mix | Soft Jellies | Superfruit Jellies | Wine Gums) | Bazooka | Beemans | Certs | Clorets | Chappies | Dirol | Freshen Up | Halls | Palitos de la Selva | Panditas | Pascall | Ricolino | Stride | The Natural Confectionery Company | Trebor | Beldent | First | Kent | Olips | Chappies | Recaldent | Jelibon | Falim | Swedish Fish Snack brands: Groceries and other assets: Former/defunct brands: Notes
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