logos
This page only shows primary logo variants.
For other related logos and images, see:
1898–1920 1920–1930 1930–1951 1951–1962 1962–1971
1898–1920 1920–1930 1930–1951 1951–1962 1962–1971
1971–1984 1984–1994, 1996–2005 1994–1996 2005–2008 2008–2016
1971–1984 1984–1994, 1996–2005 1994–1996 2005–2008 2008–2016
2014–2018 2016–2018 2018–present 2022–2024 (international) 2024–present (international)
2014–2018 2016–2018 2018–present 2022–2024 (international) 2024–present (international)

Fairy is the international version of Dawn.

1898–1920

Fairy Soap 1898
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Fairy was introduced in 1898 by Thomas Hedley Co. and N. K. Fairbank & Co.

1920–1930

Fairy Soap 1920
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Thomas Hedley Co. was purchased by Procter & Gamble in 1930, resulting in them taking ownership of Fairy.

1930–1951

Fairy Soap 1930
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1951–1962

Fairy 1951
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1962–1971

Fairy 1962
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1971–1984

Fairy 1971
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1984–1994, 1996–2005

Fairy 1984
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Fairy was discontinued in Germany in 2000 in favor of Dawn, but low sales led to a reversal of this change 2 years later.

1994–1996

Fairy 1994
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2005–2008

Fairy 2006
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2008–2016

Fairy 2008

2014–2018

Fairy 2014

2016–2018

Fairy 2016

2018–present

Fairy 2018 logo
Designer:  Elmwood and Rob Clarke
Typography:  Custom
Launched:  2018

2022–2024 (international)

Fairy 2022

2024–present (international)

Fairy 2024
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  V • T • E 
Subsidiaries:

Fater8 | Noxell Corporation | Procter & Gamble Philippines | P&G Studios | Procter & Gamble (South Korea)

Home care brands:
Ace9 (Neoblanc) | Ambi Pur | Ariel (Dynamo) | Ayudín | Bold | Rindex 3en1 | Bounce | Bounty | Cascade | Cheer | Comet | Daz | Downy (Lenor) | Dreft | Era | Fairy (Dawn | Dreft | Jar | Yes) | Febreze | Flash | Gain | Gala | Joy | Microban 24 | Mif | Mr. Clean (Mr. Proper) | Salvo | Sunny | Swiffer | Tide (Ace | Alo | Fab | Vizir) | Viakal (Antikal) | Zevo

Personal care brands:
Alldays | All GOOD | Always (Orkid | Whisper) | Aussie | Bounty | Braun | Charmin | Gillette (Fusion | Venus) | Hair Food | Head & Shoulders (China | International | United States) | Herbal Essences | Ivory | Joy | Joy+glee | Just | Luvs | Mielle Organics | Native | o.b. | Olay | Old Spice | Pampers (Kandoo) | Pantene | Puffs | Rejoice | Safeguard | Secret | SK-II | Snowberry | Tampax | The Art of Shaving | This is L. | Vidal Sassoon

Healthcare brands:
Align | Bion3 | Blend-a-med (Blendax) | Cebión | Clearblue | Crest (Kid's | Scope) | Dolo-Neurobion | Evion | Femibion | Fixodent | Illadin | Kytta | Livogen | Metamucil | Nasivin | Neurobion | Oral-B (Stages) | Pepto-Bismol | Prilosec OTC | Sangobion | Seven Seas | Vicks (DayQuil | NyQuil | ZzzQuil | Vick (South America) | Wick (Germany))

Former/defunct brands:
Bonux | Camay3 | Clairol4 | Clearasil6 | Clorox14 | CoverGirl1 | Crisco11 | Crush9 | Cushelle7 (Edet | Lotus | Regio | Zewa) | Dari Creme12 | Duncan Hines13 | Duracell5 | Encaprin | Eukanuba2 | Folgers10 | Hawaiian Punch9 | Iams2 | Jif10 | Max Factor1 | Palmboom | Pert Plus15 | Plenty | Prell | Pringles2 | Star12 | SunnyD | Sure3 | The Gillette Company | Wella4 | Zest3 | Wash & Go | Vidal Sassoon (Greater China)16

Former/defunct subsidiaries:
Philippine Manufacturing Company | Seotong P&G Co., Ltd.

Notes
1 Now owned by Coty.
2 Now owned by Mars, Incorporated.
3 Now owned by Unilever.
4 Now owned by Wella Company.
5 Now owned by Berkshire Hathaway.
6 Now owned by Reckitt.
7 Now owned by Essity.
8 Joint venture with Angelini Industries.
9 Now owned by Keurig Dr Pepper.
10 Now owned by The J.M. Smucker Company.
11 Now owned by B&G Foods.
12 Now owned by San Miguel Corporation.
13 Now owned by Conagra Brands.
14 Now owned by The Clorox Company.
15 Now owned by Sodalis Group in the United States, and Henkel in the Gulf Cooperation Council (GCC) region.
16 Now owned by Henkel.
Procter & Gamble 2013