1933–1949
Dreft was the first synthetic detergent introduced in the United States, predating Tide by some 13 years. Early advertisements touted its use for a variety of cleaning purposes including delicate laundry and dishwashing, as the early detergent formulations were not yet suitable for heavy-duty laundry cleaning.
1949–1956
1956–196?
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LOGO MISSING |
196?–198?
In the 1960s, Dreft in the U.S. was repositioned as a detergent for baby laundry. It has remained so ever since.
198?–199?
199?–2012
2012–present
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